Senior Manager / Director of Strategic Finance, Whatnot
$245-325k
+ Equity
Live stream platform & marketplace
Open for applications
Live stream platform & marketplace
501-1000 employees
Open for applications
$245-325k
+ Equity
501-1000 employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As the next member of our BizOps and Strategic Finance family, you should have 5-8 years of overall professional experience with a mix of professional services and start-up experience
- Past experience in consulting, banking, or Strategic Finance. Experience working with Sales, Operations, Product, and Marketing teams a plus
- Strong strategic sense with the ability to balance data driven insights and business instincts
- Superb financial modeling skills and extensive experience conducting quantitative and qualitative financial analysis. Excellent data skills including strength with SQL is a plus
- Comfort working exceptionally fast in an ambiguous work environment
- Ability to operate independently and go deep on projects while also building key cross collaborative relationships across the company
- Demonstrated ability to work and influence cross-functionally. You are proactive, great at communicating with different audiences and can bring stakeholders on-board. You seek out and have a track record for driving change and impact in a fluid, unstructured working environment
- Excellent executive communication skills. You can show and explain insights to a variety of audience types
Desirable
- Experience working on a marketplace or a two-sided platform
- Passion for creator communities, existing product categories on Whatnot, and/or new verticals that are uniquely suited for live e-commerce
- Experience buying and selling in online marketplaces communities
What the job involves
- Serve as a role model for Whatnot’s Cultural Principles
- Collaborate with Sales, CatEx, Ops, EPD, and Marketing teams to analyze performance and optimize investments
- Work with stakeholders to uncover high-impact opportunities through quantitative analysis, industry benchmarks, and competitive research
- Develop actionable recommendations through hands-on analytics, financial modeling, and strategic insights
- Synthesize company-wide data into a clear, contextualized view that informs high-impact decisions
- Contribute to business planning and go-to-market strategy by identifying key growth and efficiency drivers
- Enhance operational rigor by defining KPIs, dashboards, and OKRs
- Maintain and refine business models to support forecasting and accountability
- Lead strategic and operational initiatives that drive business growth and scalability
- Team members in this role are required to be within commuting distance of our Los Angeles, San Francisco , or New York City hubs
Our take
The collectable toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectable toys, some of which are rare and can cost thousands of dollars. It's also expanded to sports cards, coins, comics and more.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Glassdoor (4.9)
Trustpilot (4.3)
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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