Customer Marketing Manager, PocketHealth
+ Stock options
Electronic medical imaging & records platform
Open for applications
Electronic medical imaging & records platform
101-200 employees
Open for applications
+ Stock options
101-200 employees
Company mission
To build a Patient-Centric, Accessible & Supportive Image Sharing Platform
Role
Who you are
- Our ideal candidate has proven Customer Marketing experience, is passionate about working with customers, and thrives working in high-performing cross-functional teams
- They are analytical, insight-driven and growth-minded, with strong communication and persuasion skills
- 2-3 years experience in customer marketing (added bonus if you have experience in a B2B2C environment), or equivalent demonstrated experience
- Demonstrable experience in developing and executing successful customer marketing campaigns
- A successful track record of cultivating strong relationships with customers and managing an advocacy program
- Creative problem solver and strategic thinker fuelled by exceptional analytical skills. You know how to synthesize different data points to pull out key insights and put these into action to drive impact
- Strong organizational skills, with an ability to manage multiple priorities simultaneously and pivot quickly in a fast moving environment
- Excellent communication and interpersonal skills. You are well versed on building strong relationships with customers and internal teams, and can tailor your style and content to different audiences to achieve desired outcomes
What the job involves
- As the Customer Marketing Manager at PocketHealth, you'll work closely with our Customer Success and Marketing teams to build impactful campaigns and programs that drive improved customer engagement and help accelerate our go-to-market efforts
- You'll become an expert on our customers to leverage the right insights and tactics that drive the needle at strategic accounts, while developing and cultivating strong relationships with our customer advocates
- Building and managing targeted campaigns at strategic accounts to drive patient acquisition and strengthen partner relationships with our provider client base
- Collaborating closely with Customer Success and Marketing to build a customer segmentation model, identify and prioritize key strategic accounts, and create customized integrated campaign strategies across various persona types, including front-line staff, hospital management and physicians
- Leveraging specific marketing tactics to drive patient and staff awareness at specific hospital sites, including customized communication assets, competitions and event marketing
- Developing and managing our customer advocacy program to increase customer engagement and participation in key initiatives, including a Customer Advisory Board, referrals, testimonials and speaking opportunities, and to accelerate pipeline and upsell opportunities
- Monitoring and analyzing campaign and program performance, adjusting tactics to optimize results, drive continuous improvement and achieve KPIs
Our take
Proper use of medical images is a vital part of effective healthcare: visual assets are essential for understanding a treatment course or for soliciting second opinions. Despite this, a big logistical issue has been holding back their effective use. The problem centres around how medical images are shared, both practitioner-to-practitioner and practitioner-to-patient. Many healthcare providers are stuck in the past, relying on out-of-date tech like CD-ROMs. This is creating huge problems for efficiency and patient outcomes.
PocketHealth has set out to solve this. Its product is a medical image-sharing platform which allows imaging records to be shared instantly and securely. Since its founding in 2016, it has created a unified image management solution for its over 550 hospital and imaging clinic customers across North America. Though conceptually straightforward, its product has proven highly disruptive and has sent massive ripples through the medical spheres.
Now, following big funding in 2024, PocketHealth is accelerating investment in new product development, go-to-market expansion and employee hiring in order to empower more patients to take an active role in their care. With a strong market to build on in North America, a global potential market and 1.5 million patients now on its platform, the future looks bright for PocketHealth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2024
$33m
SERIES B
Mar 2022
$16m
SERIES A
Total funding: $55.6m
Company benefits
- A mission-driven work environment
- Flexible work from home policies
- Competitive salary, benefits & stock options
- Free coffee, snacks, and team lunches
- Four weeks paid vacation (compulsory to take)
- Prioritization of your growth
Company values
- Patient-centricity - Put the patient at the center of the record transfer process, not outside it
- Accessibility - Build an experience that is simple, affordable, and can pull records from anywhere
- Support - Accompany records with meaningful education and guidance for patients
Company HQ
Downtown Yonge, Toronto, ON
Articles
Leadership
Rishi Nayyar
(CEO)Previously worked in Corporate & Investment Banking at Citigroup.
Harsh Nayyar
(CTO)Previously a software engineer at Agawi and Google.
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