Technical Product Marketing Manager, WorkOS
+ Equity
APIs to make apps enterprise-ready
Open for applications
APIs to make apps enterprise-ready
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To build a toolkit to help startups meet the requirements for bringing on enterprise clients.
Role
Who you are
- The ideal candidate will have a track record of helping a high-growth Product-Led Growth (PLG) platform business move upmarket
- Familiarity with the Identity and Access Management (IAM) and Security market is an added benefit
- 4+ years of experience in product marketing targeting developers, engineering, and product manager personas
- Technical background (engineering or related) with experience marketing PLG products
- Proven track record of creating compelling marketing collateral targeting a developer audience
- Experience in conducting successful product launches and interfacing with developer-focused publications
- Experience with Identity and Access Management (IAM) industry is a nice-to-have
What the job involves
- We are searching for a highly motivated Technical Product Marketing Manager who excels in crafting and implementing core messaging, positioning, and competitive displacement strategies for a developer-centric platform businesses
- Conduct thorough competitor research and equip the sales team with effective enablement tools, such as battle cards and presentations, to drive strategic advantage
- Regularly engage with customers to extract and synthesize insights, connecting them to value stories and product differentiation
- Develop and execute comprehensive product messaging, positioning, and go-to-market strategies for new feature releases
- Coordinate sponsorships for developer community channels, including blog posts, newsletters, podcasts, and conferences, to boost brand visibility and influence
- Collaborate closely with product and engineering teams to deeply understand product features and benefits, translating technical details into compelling messaging for a developer audience
Our take
The inspiration for WorkOS came from the founder’s previous email startup, Nylas, and the difficulties he faced in crossing what he calls “the enterprise chasm.” The challenge of serving enterprise clients, and meeting their stringent security and admin requirements, is one that many B2B SaaS startups face as they start to scale.
WorkOS steps in at this critical stage, providing a single API driven platform which enables its customers to easily integrate with the major vendors that provide enterprise security and admin solutions. For example, rather than building individual integrations with each of the single sign-on (SSO) providers, a customer would only need to integrate with WorkOS in order to support these solutions.
Enterprise features that WorkOS is providing building blocks for include Single Sign-On, Directory Sync, Audit Trail, and more. WorkOS are helping a whole host of SaaS providers break into enterprise channels, and have been bolstered by substantial Series B funding in 2022. In that same year, WorkOS acquired its first company, UI framework builders Modulz, a deal that will widen the scope of API products that WorkOS can offer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jun 2022
$80m
SERIES B
Total funding: $80m
Company benefits
- WorkOS pays 90% of premiums for employees and dependents to help keep your family healthy
- WorkOS provides a 3% match of your 401k contributions to help you save for retirement
- Relax and recharge with 20 days of paid yearly vacation. We also offer 12 weeks of parental leave for new parents
- Monthly stipend for gyms, yoga classes, race registrations, or whatever keeps you active
- Monthly stipend for a massage, meditation class, therapy, or activities that enhance your mental well-being
- Outfit your working space with a stipend for equipment that will keep you comfortable and productive
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Michael Grinich
(CEO & Founder)Earned a BSc in Computer Science from MIT. Previously worked in the Engineering team at Dropbox, in the Design team at Nest and was the Founder & CEO of Nylas for 4 years.
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