Senior Lifecycle Marketing Manager, Aura
Partner Monetization
$130-175k
Digital security company
Open for applications
Digital security company
501-1000 employees
Open for applications
$130-175k
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- This role requires a CLM guru with experience in setting up, running and measuring email and in-app campaigns from ideation to deployment
- This person must be an excellent project manager who feels comfortable working cross-functionally to deliver results for our partners and the Aura business
- Required: 5-7 years developing and managing email and in-app campaigns for a B2B or B2B2C focused program
- Experience working in a highly cross functional environment managing several different stakeholders and projects at-once. Project management is an area you thrive in
- Experience in subscription business models and metrics (LTV, churn, etc.) a plus
- Must have experience using CRM tools to build email campaigns and automated campaigns. Braze experience is a plus
- Highly analytical with deep understanding of A/B testing and a desire to own and dig into the data
- Strong presentation and Excel/Google sheets skills
- Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions
- Excellent writing and communication skills
- Ability to work with a remote team is paramount
What the job involves
- As a part of the Marketing and Partnership teams, you’ll be a key player in driving activation, monetization, and user engagement across the rapidly growing Partnerships channel
- You will implement, monitor, and optimize email marketing campaigns, launch and manage A/B tests, and analyze and synthesize results
- This position is essential to the day-to-day operations of our marketing team and will directly contribute to the success of our rapidly growing business
- This role will report to the VP of Customer Lifecycle on the Marketing team
- Build and execute multi-channel campaigns using our ESP (Braze), to drive activations and upsells across our partnerships subscriber base, with the key goal of monetization
- Report out on campaign effectiveness and strategize on new tests in partnership with the Employee Benefits team
- Work with cross-functional teams on the go-to-market set-up and ongoing optimization of CLM campaigns for new and existing partnerships, ensuring successful launches
- You will own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns
- Set up campaigns for effective measurement including clean test & control groups and regularly track performance
- Partner with data analytics to ensure any reporting blindspots are addressed
- Share results between the Marketing and Partnership teams to drive growth and maximize results
- Partner with the VP of CLM and the VP of Product Marketing for Partnerships on a long-term engagement strategy for partner subscribers, focusing on increasing ROI through rapid testing and learning
- Be a champion of best-in-class email and CLM messaging tactics staying abreast of the latest trends and tools
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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