Senior Global Partner Marketing Manager, Pluralsight
AWS
$109-124.5k
More information about location
Technology workforce development company
Job no longer available
Technology workforce development company
1001+ employees
Job no longer available
$109-124.5k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- This position requires candidates to have broad marketing experience ranging from digital, email, event, and database
- The ideal candidate for this role should be open to and enthusiastic to take on a rapidly changing remit, possibly including shifting partner coverage and core responsibilities as time progresses!
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- Experience working directly with AWS or other hyperscaler (Google, Microsoft)
- Deep understanding of various marketing functions that need to be drawn together to create a cohesive partner marketing plan: event planning, field marketing, content marketing, product marketing, digital marketing, business development, marketing operations
- Strong events background including user-conference strategy and planning
- Collaborative work style: ability to work independently and in cross-functional teams
- Strong presenter, communicator and writing skills; able to comfortably communicate plans to marketing leadership at the partner organization as well as other senior stakeholders/leaders within Pluralsight
- Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
- Self starter, highly motivated, collaborative team player who has a proven track record of driving complex initiatives within matrixed, global teams and organizations
- Requires a minimum of 12 years of related or equivalent experience; or 8+ years and an advanced degree
- 6-8 years of experience in marketing roles, with 3-5 years of partner marketing experience driving impactful results for both your company7 and their synergistic partners
- Experienced with digital marketing toolset, including Asana, Hubspot, Demandbase, Salesforce, Marketo
- Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work
- Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow
What the job involves
- The Sr. Global Partner Marketing Manager will lead development and implementation of marketing strategy and execution plans that grow key partnerships including AWS and their synergistic technology partners
- Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, relationship growth, joint pipeline development, and partner-influenced revenue
- The partner marketing engine is a brand new function for Pluralsight
- This individual will be responsible for delivering on these metrics via all marketing efforts for these select partners and will coordinate efforts with internal and partner stakeholders
- Create regionalized GTM strategies and campaign plans for your assigned focus partners across key verticals, markets and segments, designed to hit quarterly and annual target metrics and ROI
- Drive efforts to increase external and internal awareness of Pluralsight and partner success, collaborating with cross-functional marketing, enablement, and partner teams
- Own peer to peer marketing relationships at the partner organizations that facilitate deeper alignment, strategies and plans, and open doors to new marketing opportunities and relationships
- Take point on iterating a steady drum beat of always-on, to-partner, to-client/prospect joint solution messaging, positioning, and collateral to drive new business aligned to campaign themes: organic/paid social, paid media, newsletters, win stories, case studies, blogs, webinars, videos, PR, key offers and sales plays
- Plan and execute an events calendar topically aligned to campaign cycles
- Surfacing, scope, negotiate and execute 3rd party driven, jointly branded executive roundtables and industry/vertical conferences and summits WITH the partner
- Host to-partner events including teaming engagements, mixers and meetings to connect and build relationships between target partner and Pluralsight sellers, partnerships team and SMEs
- Produce participation in partner hosted user conferences and events in all key markets to stay in front of partner sellers and their clients
- Coordinate submissions for annual Partner of the Year award cycles with internal partner team (and win!)
- Forecast, measure, and analyze the impact of programs on opportunity creation, pipeline, relationship reach and building, sales cycles; produce periodic reports to demonstrate campaign progress and success to senior management
- Facilitate sales team readiness for partner campaigns and work closely with BDRs and partner sales reps on partner lead follow-up process and attribution tracking
Application process
- Applications must be submitted within 90 days after the initial posting date to be considered
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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