Senior Product Marketing Manager, Socure

• While experience in a specific vertical is not required, the ability to understand industry pain points, adapt messaging, and serve as a thought leader in the field is essential
• 5+ years in product marketing, solutions engineering, product management, or a related role supporting B2B enterprise or SaaS go-to-market efforts
• Ability to translate complex technical concepts (APIs, machine learning, digital identity, fraud models) into clear, compelling messaging
• Experience collaborating with Sales, Customer Success, and cross-functional GTM teams
• Strong storytelling, writing, and presentation skills across both business and technical audiences
• Analytical mindset with experience conducting industry research and competitive positioning
• Proven success producing effective collateral, driving enablement, and contributing to high-impact GTM programs
• Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies
• Experience using AI tools for content generation, research, and technical enablement is a plus

Desirable

• We’re expanding our Product Marketing team with a strategic, collaborative Senior Product Marketing Manager who will serve as the dedicated PMM for one or more of Socure’s commercial segments
• Vertical PMMs are the connective tissue between Socure’s product innovation and the real needs of the market. You will shape how customers perceive Socure, drive clarity and confidence across our commercial teams, and ensure that every interaction—from the first pitch to long-term customer growth—reflects the unique value Socure brings to each industry we serve
• In this role, you will partner closely with Sales, Solutions Consulting, Customer Success, and the broader GTM organization to drive vertical-specific strategy and execution
• You’ll develop and refine messaging frameworks, uncover and articulate industry-specific pain points, and build competitive intelligence that empowers our teams to win
• You’ll create high-impact collateral (from pitch narratives to thought leadership content) that enables consistent, compelling storytelling across every stage of the customer journey
• As the expert on your industries, you will influence product roadmaps, equip field teams with actionable insights, and ensure Socure’s solutions resonate deeply with the challenges and opportunities unique to each market
• Develop tailored value propositions, messaging frameworks, and solution narratives for your assigned vertical(s)
• Craft compelling messaging that highlights Socure’s differentiated technology and tangible business impact
• Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets
• Analyze and document technical nuances, workflows, and architectures to clearly articulate the "how" behind product functionality
• Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics
• Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points
• Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market
• Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation
• Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies
• Provide market-driven feedback to influence product development and ensure customer needs are addressed
• Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership
• Represent Socure in technical discussions with customers, partners, and at industry events
• Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights