Senior Paid Media Associate, Toast

• We are looking for a passionate and growth-minded marketer who is undaunted by big or ambiguous challenges and relishes the opportunity to bring structure to tests, reporting, and processes
• You get excited about measuring every metric you possibly can and reporting out on insights that you’ve learned as a result
• You love creative problem solving and finding new ways to drive growth
• Experience working in fast paced marketing or advertising roles with a performance marketing focus
• Ability to tell the business “what good looks like” and collaborate with cross-functional teams to establish aggressive goals focused on growth
• Deep, hands-on experience managing campaigns across a range of media platforms like Google Ads, Facebook, etc
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Ability to bring structure and process to initiatives and anticipate dependencies
• Experience working collaboratively with teams across different time zones
• Managing campaigns across different regions / markets is a plus
• Media agency experience a plus

Desirable

• As a Senior Associate you will be responsible for owning, scaling, and optimizing acquisition campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast’s Retail funnel
• Own the strategy, optimization, and implementation of Toast’s Retail paid media campaigns, including SEM, Paid Social, Review Sites, and Affiliates
• Collaborate with a team of media buyers to run efficient acquisition campaigns across various paid media channels and markets
• Show the business “what good looks like”: Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels
• Own Retail paid media reporting and analytics to identify areas of opportunity quickly and secure further investment
• Build the roadmap to optimize and test world-class copy, creative, user journeys and audience segmentation; work cross functionally with creative and web teams to execute campaigns
• Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
• Partner across Marketing and Sales to elevate the reach of product and content launches and optimize programs for conversion
• Manage budgets, billing, and vendor relationship across multiple publishers and markets