PR & Communications Lead, Tide
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Business accounts for SMEs
Posted today
Business accounts for SMEs
1001+ employees
Posted today
+ Share Options
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- Experience: Minimum 10 years of PR & Communications experience, ideally within financial services, PR agencies, or fast-growing companies
- Media Relationships: Established relationships with UK media, combined with a knack for nurturing new connections
- Industry Awareness: Knowledge of trends and key players, including the FCA, UK Finance, Innovate Finance, Labour policy, and others
- Storytelling Expertise: Proven ability to identify and secure impactful media coverage by crafting compelling, accessible stories
- Proactive Mindset: A self-starter with a solutions-oriented approach who thrives in a fast-paced, high-growth environment
- Adaptability: Comfort with ambiguity, change, and matrixed environments, demonstrating resilience and problem-solving skills
- Strategic Planning: Strong organisational and planning abilities, with experience coordinating people, information, and relationships to deliver strategic outcomes
- Technical Proficiency: Confidence in simplifying technical data and complex concepts for diverse audiences
- Mission Alignment: Genuine enthusiasm for Tide’s mission to help small businesses save time and money
- Communication Skills: Native-level fluency in written and spoken English, with a flair for crafting impactful messages
- International Outlook: An international mindset and experience working across markets are highly advantageous
What the job involves
- As the PR & Communications Lead for the UK, you will play a pivotal role in supporting Tide’s UK operations by amplifying our impact and solidifying our position as the No
- 1 business platform in the UK, currently holding more than 11% market share
- This is an opportunity to showcase your expertise in public relations and communications, leveraging your media relationships, crafting compelling narratives, and driving multi-channel campaigns that align with Tide’s business objectives
- Enhance Tide’s Reputation: Build and sustain Tide’s reputation as the leading business platform in the UK through strategic PR and communications initiatives
- Media & Stakeholder Engagement: Maintain and expand relationships with UK media, industry opinion leaders, and other key stakeholders. Stay ahead of shifting trends and opportunities within the UK media landscape
- Content Creation: Draft high-quality press releases, articles, commentary, social media posts, and other PR materials in clear, accessible language
- Multi-Channel Campaigns: Collaborate with internal and external stakeholders to design and execute engaging, UK-focused multi-channel campaigns that elevate our share of voice and support team objectives
- News & Research: Identify news angles and stories by conducting thorough research across a wide range of internal and external sources
- Executive Visibility: Secure and manage speaking opportunities for Tide’s executives, ensuring their visibility is maximised across traditional and social media channels
- Collaborative PR Strategy: Work with Tide’s PR team across multiple markets, as well as Product, Marketing, Member Engagement, Legal, Risk & Compliance, and other teams, to align efforts and share best practices
- Operational Excellence: Support the Head of PR & Communications in enabling a seamless UK PR & Communications operation, including preparing detailed monthly reports and staying updated on reporting trends
- Team Leadership: Manage and mentor junior team members, leading in-house training sessions to upskill the team
- Best Practices Development: Create and promote PR & Communications guidelines, ensuring alignment across the organisation through documentation and presentations
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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