Senior Copywriter, ServiceNow
Brand Film & Video Group
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 7+ years of experience concept and copywriting, ideally marketing for B2B technology companies
- Conceptual curiosity or journalistic ability to explore the breadth of a story - the technology and the humanity - and discover the essence of the narrative
- A passion for creativity: for solving problems in new ways, for thinking big, for exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing
- Solid understanding of global technology companies, IT, and SaaS-based software preferred
- Strong project management, collaboration, and communication skills
- Digital-first style and a user-centric, strategy-based approach to writing
- Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
- Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry
What the job involves
- Drive editorial excellence across ServiceNow.com and related digital experiences
- Uphold editorial standards and best practices. Contribute to continual improvements in copy quality and the content development process
- Understand our brand narrative how to match messaging to the right audience (customers, prospects, partners, developers) and to the right moment in the users' journey
- Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals, writing in the language of our visitors
- Manage content projects. Work directly and communicate effectively with your manager, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals
- Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints
- Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas, page templates, and components
- Partner with the research team to validate specific messaging and copywriting strategy with real users
- Partner with SEO, analytics, and campaign teams to optimize copy
- Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later
- Grow your professional skills to meet the ever-changing needs of the digital experience studio
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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