Senior Copywriter, ServiceNow

• 7+ years of experience concept and copywriting, ideally marketing for B2B technology companies
• Conceptual curiosity or journalistic ability to explore the breadth of a story - the technology and the humanity - and discover the essence of the narrative
• A passion for creativity: for solving problems in new ways, for thinking big, for exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing
• Solid understanding of global technology companies, IT, and SaaS-based software preferred
• Strong project management, collaboration, and communication skills
• Digital-first style and a user-centric, strategy-based approach to writing
• Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
• Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry

• Drive editorial excellence across ServiceNow.com and related digital experiences
• Uphold editorial standards and best practices. Contribute to continual improvements in copy quality and the content development process
• Understand our brand narrative how to match messaging to the right audience (customers, prospects, partners, developers) and to the right moment in the users' journey
• Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals, writing in the language of our visitors
• Manage content projects. Work directly and communicate effectively with your manager, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals
• Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints
• Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas, page templates, and components
• Partner with the research team to validate specific messaging and copywriting strategy with real users
• Partner with SEO, analytics, and campaign teams to optimize copy
• Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later
• Grow your professional skills to meet the ever-changing needs of the digital experience studio

• Commuter benefits
• Annual learning stipends
• Work from home opportunities
• Generous family leave
• Matched donations
• Flexible PTO
• 401(k) matching
• Paid volunteer time

Total funding: $83.8m

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.