Lead Marketing Manager, Kit (Formerly ConvertKit)
Demand Gen & Conversion Rate Optimization
$190k
+ Profit sharing + Kit equity
Expert level
Remote from US
Email-first operating system for creators
Job no longer available
Email-first operating system for creators
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Job no longer available
$190k
+ Profit sharing + Kit equity
Expert level
Remote from US
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Company mission
To help creators grow and earn a living.
Role
Who you are
- Paid acquisition strategy and execution across multiple channels with proven scale experience
- Advanced data analysis and marketing performance measurement including attribution modeling
- AI tool implementation for campaign optimization and personalization at scale
- Conversion rate optimization across landing pages, emails, and multi-step funnels
- Budget management and forecasting for growth-stage companies
- 10+ years B2B SaaS growth marketing experience, with creator economy/content tools background preferred
- Proven track record scaling paid acquisition from $1M+ to $5M+ annual spend
- Successfully improved marketing efficiency (CAC reduction) while maintaining or growing lead volume
- Experience with multi-channel attribution, LTV:CAC optimization, and cohort analysis
- Background in growth-stage SaaS companies scaling from $50M–$100M ARR
- Low ego, high ownership - you want full accountability for results
- Data-driven decision maker who optimizes based on performance, not opinions
- Bias toward action with strong testing and iteration mindset
- Comfortable with autonomy while collaborating cross-functionally when needed
- Scrappy execution style that thrives with limited resources and ambitious goals
What the job involves
- We're looking for a Lead Marketing Manager - Demand Gen & Conversion Rate Optimization to own and execute our demand generation strategy, drive conversion funnel optimization, and fuel our growth to $100M ARR over the next 24 months
- You will be the owner of paid acquisition performance—strategy, execution, and results
- You'll own the strategy, lead the execution, and take full accountability for measurable outcomes and efficiency across our paid marketing efforts
- You'll also bring deep expertise in applying AI to scale, personalize, and improve performance across the funnel
- We believe the creator economy is powered by genuine value creation
- As our Senior Growth Marketing Manager, you'll help more creators build valuable businesses by ensuring our products reach the right customers
- You'll drive pipeline growth, optimize for paid plan upgrades, and enable our sales team to win high-profile creators like James Clear, Tom Brady, and Matthew McConaughey
- You'll report to our Head of Marketing, Christina Lhi
- You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Senior Content Marketing Manager, Creator Educator, and a Social Media Manager
- You will work with Product Marketing, Sales, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets
- First Week: Dive into our product, customers, current marketing performance and workflows. Take part in Get To Know You's (GTKYs) to meet our distributed team
- First Month: Complete comprehensive audit of paid marketing performance with 5 specific improvement recommendations. Identify new channels to test, AI/automation opportunities, and high-impact CRO experiments. Establish baseline metrics and attribution systems
- First Six Months: Scale paid channels showing traction, launch 2 new channel tests, establish testing roadmap for both PLG and SLG motion. Build reporting processes connecting spend to pipeline. Implement first major AI/automation improvements
- First Year: Own delivery of pipeline contribution targets (35-40% of MQLs), achieve CAC improvement goals (20-25% reduction), successfully scale 2 new channels to meaningful volume, and drive $3M in incremental ARR through paid acquisition
- Pipeline Generation: Drive 35-40% of marketing-qualified leads through paid channels
- Revenue Impact: Generate $3M in influenced ARR through paid acquisition and conversion optimization
- Channel Expansion: Successfully launch and scale 2-3 new paid channels beyond our current mix
Application process
- We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:
- A phone screen with our recruiter
- Hiring manager interview
- Work sample
- A technical interview
- We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context
Our take
Kit, formerly ConvertiKit was founded in 2013 to help online creators and bloggers make money through email marketing. The company has amassed more than 550,000 creators that reach 590+ million fans.
Following a boost to email marketing engagement rates, Kit’s strong existing network put it in a good position to take advantage of it. Add to that the increasing shift towards eCommerce, and the company’s offering is increasingly looking like a smart solution for content creators looking to monetize.
Kit’s acquisition of musician marketing platform FanBridge sees the platform scooping up musicians looking to explore alternative revenue streams online following the pandemic throttling of tours and live gigs. With plans to add Spotify and BandsInTown integrations, as well as ‘tip jars’, this is an interesting direction to see the email marketing company expand into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Vacation time: 4 weeks of paid vacation plus 10 paid holidays a year
- Health: Excellent health, vision, and dental benefits. 2 weeks of paid sick leave per year, including mental health days
- Profit sharing bonus: We celebrate our hard work and success with twice yearly profit sharing distributions
- Parental leave: 12 weeks paid leave for all caregivers, plus flexible scheduling in your child's first year
- Supportive leave: We're here to support you when life takes a turn. You'll have up to 6 weeks (each) of paid bereavement leave, medical leave and natural disaster leave
- 401K: 401k match of up to 5% of your salary to help you save for the future
- Vacation bonus: We'll help pay for your trip with a $1,000 yearly "paid paid vacation" bonus
- Learning budget: Use your annual Learning & Development budget to buy books and courses to keep your skills sharp
- Yearly conference: We'll pay for your registration and travel expenses to the conference of your choice each year
- Team retreats: The team gathers twice a year in-person for fantastic team retreats where we strategize, connect and bond
- Equipment: $4,000 equipment allowance upon joining the team and then $3,000 every two years after that
Company values
- Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same
- Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results
- Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential
- Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us
- Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win
- Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives
Company HQ
Downtown, Boise, ID
Leadership
Nathan Barry
(Founder & CEO)Studied Marketing and Graphic Design at Boise State University and worked as a freelance software designer. Worked as Senior UX Designer at Unity Media Group. Also founded iOS and web applications design company Legend.
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