Senior Product Marketing Manager, Sophos
MSP
CA$122-203k
Plus bonus eligibility
Cybersecurity-as-a-Service
Open for applications
Cybersecurity-as-a-Service
1001+ employees
Open for applications
CA$122-203k
Plus bonus eligibility
1001+ employees
Company mission
To develop powerful and intuitive products and services that provide the world's most effective cybersecurity for organizations of any size.
Role
Who you are
- Must have 5+ years of product marketing experience within the cybersecurity industry
- Must have 3+ years of experience supporting managed service providers (MSPs) or MSSPs
- Must have hands-on experience developing messaging and go-to-market content tailored to the MSP or channel ecosystem
- Must have exceptional written communication skills, with a proven ability to create compelling content for technical and non-technical audiences
- Must have strong cross-functional collaboration experience, working with product management, sales, and channel teams
- Demonstrated strategic thinking, ability to manage multiple initiatives, and operate independently
- Familiarity with marketing tactics such as content strategy, SEO, PR, and digital campaigns
- Experience engaging with industry analysts or supporting analyst relations efforts
- Preferred experience with endpoint protection, MDR/XDR, network security, and RMM or ITSM solutions
- Preferred understanding of global market dynamics and experience working with international teams or regions
What the job involves
- As part of our Product and Solution Marketing team, you will help us optimize the success of our products, services and programs with the Managed Service Provider and Managed Security Service Provider (MSP/MSSP) channels
- You will work closely with key stakeholders to build and deliver messaging, programs and content that maximize awareness and understanding of Sophos’ portfolio of products and services among MSPs and MSSPs
- As a Senior Manager, your primary goal is to act as a strategic partner to the business; providing actionable analysis of customer needs, market and competitive opportunities; identifying how these align with the Sophos portfolio to generate opportunities for partners to accelerate growth and profitability; and converting these insights into messaging, programs, and resources that create a seamless buyer experience, greater satisfaction, and high levels of trust
- Working closely with several groups within Sophos, including Product Management, Corporate Marketing, and Sales, you will lead content development, internal enablement on MSP portfolio opportunities and messaging, partner with PMMs to lead new product and service launches, and guide the overall MSP go-to-market strategy
- This position will be based in Canada or the U.S., requiring daily collaboration with globally distributed teams, and requires some worldwide travel to Sophos offices and events
- Messaging and Positioning: Create bold, memorable, and consistent positioning statements, messaging, and associated proof points that differentiate Sophos’ MSP and MSSP offerings in the market
- Product and Service Launches: Plan and launch new MSP-focused solutions and capabilities. Partner with PMM to ensure all product and service releases are optimized for MSPs. Engage with cross-functional teams for launch execution
- Go-to-Marketing Strategy: Collaborate with Product Management teams and engage with MSP/MSSP partners to identify buyer needs and opportunities to drive awareness and adoption of Sophos’ products and services
- Sales Enablement: Understand and support our sales channels; train Sales teams on the problems we solve for our MSP/MSSP partners and develop internal tools and external collateral and teach them how and when to use it
- Market and Competitive Intelligence: Maintain knowledge of competitors’ product and services offerings and positioning in the market
- Strategic Planning: Assist in identifying market opportunities and gaps in offerings to ensure that Sophos products and services remain competitive and differentiated in the MSP marketplace
- Measure Progress and Activities: Assess the effectiveness of Product and Solution Marketing initiatives on an ongoing basis, and report on objectives and status to business partners and management
Our take
Due to the fast-evolving nature of cybercrime, companies can struggle to keep their security up-to-date and resilient. Sophos provides managed cybersecurity services to identify and resolve cyberthreats within all sizes of organisations, combining cutting edge cybersecurity tech with expert support teams.
Leveraging AI and machine learning, Sophos' system automates the detection and blocking of over 99% of threats, meaning its analysts only have to hunt down and stop the most sophisticated attackers. As well as its Managed Detection and Response (MDR) product - which, serving over 15,000 customers, is the most-used on the market - the company also delivers Incident Response Services for those experiencing an active threat.
Sophos is not a new player in the cybersecurity space, but has demonstrated its dedication to innovation with continued product launches, updates, and acquisitions such as that of BAE spinout SOC.OS that have kept its tech at the front of the market. Alongside many of its peers, the effects of the economic climate have caused Sophos to cut staff as it focusses on achieving “the optimal balance of growth and profitability", but this recent hiccup does not take away from its position as a market leader continuously leading adaption in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2020
$2.7m
SEED
Total funding: $2.7m
Company benefits
- Remote-first working model & hybrid options
- We encourage teams to get together in person periodically to help facilitate teamwork
- Flexible start and end times for many roles
- Leadership development program
- Access to LinkedIn Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Company HQ
Abingdon, UK
Leadership
Kris Hagerman
(CEO, not founder)Former CEO of Corel Corporation, who previously served as Group President of Data Center Management at Symantec. Was also Executive VP and GM of Storage and Server Management at Veritas Software, as well as CEO and Founder of both Bigbook and Affinia.
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