Associate Brand Manager, O Positiv
Social
$90-120k
More information about location
4 days a week in office (Santa Monica, CA)
Personal health products for women
Open for applications
Personal health products for women
101-200 employees
Open for applications
$90-120k
More information about location
4 days a week in office (Santa Monica, CA)
101-200 employees
Company mission
To make effective, fun and delicious products to address health needs that have been historically overlooked.
Role
Who you are
- You’re a hybrid creative + strategist: hands-on with content creation, fluent in platform trends, and able to translate insights into execution
- You know how to create scroll-stopping content, build relationships with creators, and develop partnerships that expand brand reach and relevance
- 4+ years of experience in social media, influencer marketing, content creation, or digital marketing
- Familiarity and comfort in front of the camera, as well as with sensitive women’s health areas like vaginal support and PMS
- Obsessed with creating video content for social media with the ability to quickly react to trends and create brand-appropriate content on the fly
- Deep understanding of TikTok, Instagram, and short-form content trends
- Strong video editing and storytelling skills; experience in CapCut, Adobe Suite, or similar tools
- Familiarity with content creation tools (Canva), social media management tools, project management tools (asana) and social listening platforms
- Sharp writing skills with the ability to craft brand-aligned copy
- Experience developing creative briefs, directing content, and executing end-to-end campaigns
- Strong analytical skills with confidence reporting on KPIs and using insights to guide strategy
- Strong leadership & communication skills: listen, mentor, and teach by example
- Positive and easy-going attitude and stage presence
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Passionate about women’s health
What the job involves
- O Positiv is seeking an Associate Manager, Brand (Social + Influencer) to help grow the brand through a social-first approach to storytelling, community, creators, and partnerships
- This person will own day-to-day social, build content that performs, and play a key role in scaling our influencer program—while using social insights to drive high-impact partnerships that begin as custom social-first activations and evolve into larger brand collaborations
- The Associate Manager, Brand (Social + Influencer) reports to the VP of Brand and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand
- Social Media Strategy & Content Execution:
- Lead day-to-day social management, including publishing, optimization, and performance tracking across TikTok, Instagram, LinkedIn, and emerging platforms
- Own and manage the 60–90 day social content calendar, aligned to the broader marketing, retail, and product launch calendar
- Create and edit compelling social content (short-form video, memes, trending sound integrations, behind-the-scenes moments, campaign storytelling)
- Ensure all product launches are supported with thoughtful, high-performing social storytelling
- Use social listening tools to monitor trends, identify cultural moments, and inform content direction
- Provide regular reporting and insights with recommendations for improvement
- Influencer Marketing & Partnerships:
- Identify, source, and recruit fast-rising influencers and viral creators who align with O Positiv for rapid-response content creation and brand partnerships
- Lead execution of influencer-led digital and social activations for key brand and product launches
- Innovate on influencer strategy by staying ahead of cultural trends, creator formats, and best practices
- Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
- Identify partnership opportunities that can grow O Positiv’s brand and social presence
- Develop and execute social-first partnership activations that can scale into larger, long-term collaborations
- Identify and evaluate co-branded giveaway opportunities and strategic brand alignments
Our take
O Positiv, previously known as FLO Vitamins, is a healthcare company providing nutritional supplements tailored to women’s health. The company's original Flo Vitamins product focused on alleviating PMS symptoms, and in late 2021 the company expanded to cover other supplement areas like fibre and probiotics.
With the simultaneous rise of consumers' interest in eCommerce, supplements, and convenient home delivery, O Positiv’s product expansion came at a lucrative moment. Its strong social media presence and youth-oriented branding have helped it net a young, tech-savvy and health-conscious consumer demographic. O Positiv’s offering also caters to the increasing market appetite for vegan and organic products.
If the company can continue to sell to its young female audience, O Positiv may carve out an impressive niche for itself in a nationwide supplements market expected to approach a $120 billion valuation by 2027.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- 401k with matching
- Monthly Fitness Reimbursement
Company HQ
Santa Monica, CA
Leadership
Bobby Bitton
(Co-Founder & CEO)Has been a lifelong entrepreneur with their first patent at age 12. Bobby led Marketing & Operations at Kepi, a startup creating innovative products for pregnancy and newborn care. Also formerly worked as Creative Director of Gentleman's Notebook.
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