Head of EMEA Performance Marketing, Addepar
Addepar is a software and data platform for even the most complex investment portfolios.
Job no longer available
Addepar is a software and data platform for even the most complex investment portfolios.
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Be the tech and data platform that connects the global investment ecosystem.
Role
Who you are
- 10+ years of shown experience in B2B financial services marketing, with a proven track record of success in driving growth within the financial technology or wealth management industry
- Experience in setting clear goals and objectives, and holding vendors or partners accountable for delivering results
- Strong understanding of the EMEA marketing landscape and cultural nuances
- Ability to translate marketing goals into measurable return on investment and give to the achievement of overall business objectives
- Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, ad platforms, etc.)
- Excellent analytical skills and ability to translate data insights into actionable marketing strategies
- Proficiency in English, with additional European languages a plus
What the job involves
- Addepar is seeking a hard-working and strategic Head of EMEA Marketing to drive our brand awareness and market expansion across Europe, the Middle East, and Africa!
- This is an outstanding opportunity for a marketing leader to develop and implement a regional marketing strategy that supplies to Addepar's continued growth in the region
- You will independently own and drive all aspects of marketing, and play a key role in crafting Addepar's brand image and market presence!
- Develop and implement a data-driven marketing strategy for the EMEA region, aligned with global and regional business objectives
- Develop and implement localised marketing campaigns across all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth
- Stay abreast of industry trends and competitor activity in the EMEA wealth management technology space
- Develop positive relationships with key partners and industry influencers
- Collaborate with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
- Track and measure the success of marketing campaigns and programs, and provide data-driven insights to optimise performance
- Excel in a fast-paced environment and possess a bias for action. Test new marketing initiatives, iterating quickly, and adapting based on data and results
Salary benchmarks
Our take
Investment advisers require speed, clarity and flexibility when managing client portfolios. Addepar is a wealth management software platform created with these requirements in mind. The platform aggregates portfolio, market, and client data in one place, allowing financial professionals to analyze and visualize the data they need.
Addepar currently tracks more than $4 trillion of assets with circa 800 clients including individual advisers, family offices, and large institutions such as AllianceBernstein, Bartlett Wealth Management, and Morgan Stanley.
The multi-unicorn company has been pursuing global expansion, opening its first office outside of the United States in Scotland in 2021 and a new London office in late 2022 and appointing new leadership members from the likes of Oracle and Amazon Web Services. Addepar is certainly gaining momentum as it expands operations and further innovates its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2021
$130m
LATE VC
Jun 2021
$150m
SERIES F
Total funding: $642.8m
Company benefits
- Equity - Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
- Global Hybrid Workforce - Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
- Flexible Time Off - Spend time traveling, celebrating with friends and family or relax on your schedule
- Benefits Packages - Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
- Learning & Development Allowance - Your continued growth and development are important to us
- Dynamic Team - Strong investment in the best talent at the intersection of technology and finance
- Remote Office Setup Allowance For New Hires & Connectivity Reimbursement
- Pension with Employer Contributions
- Wellness and VDU Wallets
- Bi-Annual Hackathons
Company values
- Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value
- Champion Our Clients - Exceed client expectations. Our clients’ success is our success
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Joe Lonsdale
(Chairman)Currently Founder of 8VC and Palantir Technologies and Chairman of ONEHope Wine.
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