Product Manager, Hootsuite
Growth
CA$98.4-137.8k
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$98.4-137.8k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- A post-secondary degree in computer science, business and/or engineering, or equivalent work experience and considerable relevant years of software product management experience
- Successful track records on planning and running experiments in order to improve customer engagement and adoption
- Strong understanding of Growth frameworks, experiment execution, and strategy (Ie. Growth Reforge, CRO frameworks, A/B testing strategies, MVPs)
- Experience developing products for marketing & sales customer bases
- Accountability: holds self and others accountable to meet commitments
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Interpersonal Savvy: relates openly and comfortably with diverse groups of people
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects, even in the face of uncertainty
- Self Development: is personally committed to, and actively works to continuously improve
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We’re looking for a Product Manager on the Product Growth team to help us synthesize customer information into a data-informed product roadmap that will contribute to the success of growing our active customer base
- You will work closely with data analysts, UX designers, and the engineering team to plan and prioritize efforts to improve the customer experience across the customer onboarding process in order to ensure they experience value as quickly as possible
- You’ll be working with our engineering team to break product deliverables into stories and tasks, and with our designers to help design solutions that solve our customer problems and contribute towards a world-class product
- In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model
- This role is open to applicants located in North America
- In this role, you will report to the Director, Product Management
- Responsible for shaping the vision and strategy for new user onboarding across all customers, and increasing activation rates
- You’ll develop and manage a roadmap of A/B tests as well as new features in order to get customers to value quickly
- Leverage and analyze qualitative and quantitative data to drive product roadmap decisions that will improve the customer experience and grow our customer base
- Continuously analyze and measure the performance of your products and releases
- Communicate and provide visibility into product initiatives to the rest of the organization, in particular marketing, sales and customer success
- Share learnings and insights with other product teams in order to help them build highly engaging products
- Collaborate with product and user interface designers to generate user experiences that help our customers achieve their objectives
- Work and guide product development in an agile development environment with a team of top notch engineers
- Coordinate with product marketing to build a communication strategy that will inform our customers about how our products help meet their objectives
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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