Paid Media Analyst, SonderMind
$97-109k
In-person and online therapy platform
Job no longer available
In-person and online therapy platform
501-1000 employees
Job no longer available
$97-109k
501-1000 employees
Company mission
To improve individuals' mental and behavioral health to create a happier and healthier world.
Role
Who you are
- 4+ years of hands-on experience in marketing analytics. You have direct experience analyzing both Paid Search (Google Ads) and Paid Social (Meta/TikTok)
- 1+ years of experience with data modeling using SQL, Python, or a like language
- Strong understanding of digital marketing metrics, attribution modeling, and reporting best practices
- You can effectively interpret multiple data sets/views to gain a comprehensive picture of the cross-channel journey
- High attention to detail across taxonomy and tracking, and apply a high level of rigor with data analysis
- Proficiency in Looker and Amplitude is a strong plus, but a willingness to learn these tools quickly is required
- You enjoy the process of going from problem to solution regardless of the medium
- Bachelor’s degree in Marketing, Mathematics, Economics, or related field preferred
What the job involves
- We are looking for a quantitative and curious Analyst, Paid Media to support the growth and optimization of our diversified paid media portfolio
- At SonderMind, we’re transforming mental health care by making it more accessible, personalized, and effective. Paid acquisition is a critical component of how people discover, learn, and engage with SonderMind, and you’ll help steer that growth with data and insight
- Reporting to the Director of Performance Marketing, you will serve as the analytical engine of our growth marketing efforts
- While the Managers drive channel strategy, you ensure the ecosystem is running smoothly
- This is a hands-on role where you will manage cross-channel reporting integrity, execute tactical optimizations, and surface the granular data insights that fuel our broader growth strategy
- Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets
- Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain why performance trended up or down and how to react
- Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation
- Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration
- Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks
- Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn
- What does success look like?
- 30 days: You are fully operational on daily SOPs and data taxonomy. You have familiarized yourself with our specific channel strategies and have internalized our full-funnel performance benchmarks for D2C
- 60 days: You have built a strong reporting muscle. You are delivering proactive, actionable insights to channel owners that are directly leading to campaign adjustments and performance wins
- 90 days: You are driving strategic efficiency through deep-dive analysis. You have taken ownership of a complex cross-channel project (e.g., an attribution model comparison or a creative fatigue study) that provides the data backing for a significant shift in budget allocation or strategy
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- We work to support our employees wherever they are in life
- We offer health, vision, dental, disability, and mental health coverage
- And beyond that, you're required to take at least three weeks of PTO each year!
Company HQ
Cherry Creek, Denver, CO
Leadership
Mark Frank
(CEO & Co-Founder)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(CTO & Co-Founder)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
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