Product Marketing Manager, League
$110-135k
+ Bonus + Equity
More information about location
Consumer experience platform for healthcare
Be an early applicant
Consumer experience platform for healthcare
501-1000 employees
Be an early applicant
$110-135k
+ Bonus + Equity
More information about location
501-1000 employees
Company mission
To power next-generation healthcare experiences with a platform built to enable CX transformation.
Role
Who you are
- 3+ years of product marketing experience, ideally B2B healthcare technology or B2B SaaS with a complex sales motion
- Strong track record building sales and GTM assets that get used in the field — decks, one-pagers, battlecards, plays
- Demonstrated fluency leveraging AI to scale and improve marketing work — uses AI tools to produce more, faster, without sacrificing quality or consistency
- Strong, fast writing — can take positioning and turn it into clear, concrete, on-narrative content across formats
- Highly organized; manages multiple concurrent asset requests against deadlines in a fast-moving environment
- Exposure to packaging, pricing narrative, or multi-solution environments a plus
- Interest in AI/platform technology and the ability to learn a technical solution set quickly
- Previous sales or account management experience a plus
- Bachelor’s degree (preferred, not required)
What the job involves
- As Product Marketing Manager, GTM, you make League's go-to-market motion faster and stronger by turning positioning into the assets and content that bring solutions to market
- League is re-founding its narrative; you take the portfolio level positioning and messaging scale it — building sales assets, adapting the story across solutions, segments, and formats, and keeping the field library sharp and current
- You're a fast, high-quality builder who uses AI fluently to multiply your output, and you measure success by how much good GTM content gets into sellers' hands and how well it aligns to the larger story
- This is a build-and-scale role for someone early in their PMM career who wants to grow into solution ownership
- Asset Creation & Scale
- Build core sales and GTM assets — pitch decks, one-pagers, objection-handling guides, discovery content, competitive battlecards and more
- Build and maintain toolkit content for League's sales plays
- Produce solution launch assets in support of solutions moving to market, ensuring each has the field-ready content it needs at each GTM stage
- Use AI tools to scale asset production — drafting, adapting, and iterating faster while keeping quality and on-narrative consistency high
- Maintain the field-facing asset library — run regular audits, retire stale content, flag claims that drift from current positioning
- Translation & Adaptation
- Translate the portfolio and solution narrative into the right format and altitude for different audiences — seller-facing, prospect-facing, segment-specific
- Adapt assets across solutions and segments, repurposing a strong core into the variants the field needs
- Localize and tailor content for specific deals, campaigns, conferences, and partner contexts against defined intake criteria
- Support packaging and solution commercialization
- Operating Rhythm
- Run day-to-day PMM request intake and triage — score against criteria, set turnaround expectations, keep the queue moving
- Partner with Solution Owners, Solution Engineering, and Sales Ops to gather the inputs needed to build accurate, useful assets
- Represent PMM's content work in various touchpoints, ensuring solutions have the assets they need at each stage
- Security-Related Responsibilities
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
- We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you
Application process
- Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application
- A recruiter (not a computer) reviews all applications at League
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring
Our take
Health benefits are a top requirement for anyone seeking a new job in the US today, but classic one-size-fits-all plans are no longer regarded fit for service. League's platform - for payers, providers, consumer health businesses, and employees - connects all benefits in one HIPAA-compliant place, to enable all bodies involved with health benefits to provide better customer healthcare experiences.
League is already one of the bigger players in the employee wellness space, having capitalised on the recently accepted correlation between employee health and productivity to secure huge clients like Uber, Shopify and Unilever. The company has seen significant investment, which will support the scaling of its platform-as-a-service offering. With more than 63 million contracted users, it is securing its position as the leading digital infrastructure for an integrated health ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$95m
SERIES C
Jul 2018
$47.1m
SERIES B
Total funding: $171.1m
Company benefits
- Flexible medical and dental plans
- 401(k) and RRSP matching programs
- Health, lifestyle, learning and family spending accounts
- Employee stock option program (ESOP)
- Generous leaves (including parental and sabbatical)
- Flexible time off
Company HQ
Entertainment District, Toronto, ON
Leadership
Michael Serbinis
(Founder & CEO)Founder of DocSpace and Kobo. Experience as CEO for Three Angels Capital and Board Director for Vector Insitute, among other prominent business leadership roles.
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