Field Marketing Manager, Windfall

• 2–4 years minimum in B2B marketing roles with meaningful responsibility for field, events, or demand gen programs
• Demonstrated experience running programs that tie directly to pipeline and opportunity creation
• Strong project management and communication skills; able to coordinate multiple stakeholders and programs concurrently
• Comfortable partnering directly with Sales leaders and AEs
• Willingness to work in the SF office and travel to key events as needed

Desirable

• As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments
• You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue
• We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust
• Own the field and event marketing calendar across priority verticals and territories, including industry conferences, curated executive experiences, and Windfall‑hosted programs
• Design event experiences that feel intentional and on‑brand for a people intelligence and AI company, not just generic booths or happy hours
• Partner with Sales leadership to define target account lists, segment priorities, and pre‑event outreach expectations
• Work closely with PMM and CS to bring Windfall’s data story into the room (live benchmarking, interactive data sessions, customer storytelling)
• Build pre‑ and post‑event multi‑channel programs (Sales outreach, email, LinkedIn, partner touches) to support each event
• Define and manage lead capture and handoff processes, in coordination with RevOps (e.g., lead types, segmentation, routing, and SLAs)
• Track and report on key metrics: registrations, attendance, meetings set, opportunities created, and influenced revenue; share insights with Sales and Marketing
• Iterate on programs based on performance, feedback from the field, and learnings across verticals