Senior Content Strategist, Etsy
European Markets
eCommerce platform for handcrafted goods
Job no longer available
eCommerce platform for handcrafted goods
1001+ employees
Job no longer available
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- You have a proven track record of developing engaging, impactful content for audiences in Europe, preferably working for brands or agencies
- You’ve planned, written, and edited content for a variety of marketing channels, including blogs, email, and social media
- You have experience building and implementing content strategies for blogs and email
- You’re able to successfully collaborate with partners to drive impact
- You’re familiar with content management systems, analytics platforms, and basic photo editing tools
- You have excellent judgment and can make insightful decisions about copy based on data and research
- You’re organized and focused, but also flexible and open to change
- Knowledge requirements: Fluent in English and German, basic understanding of French
What the job involves
- This role sits on the Brand Copy & Editorial Team
- Part of the larger Etsy Brand Content Team, our team inspires action through strategic storytelling
- We’re Etsy’s voice, bringing the brand to life throughout priority below-the-line buyer initiatives and product surfaces, and driving engagement with compelling, best-in-class content that is tailored to our key international markets
- We introduce buyers to the best of Etsy and our incredible creative community, and give them reasons to come back and shop day after day
- Support the International team in developing our regional marketing moments calendar, and continually identify emerging opportunities to drive cultural relevance in local markets through content
- Evolve the strategy for our market-specific blogs in the UK, Germany, and France, using existing research and data insights and ongoing content performance analysis
- Partner with CRM team to build and implement content plans for localized buyer marketing emails and push notifications (and their landing pages), including writing or editing copy
- Support additional content needs for buyer-facing channels, including Editors’ Picks pages, social content, and SEO content, and partner with channels and copy leads to align programming across onsite and offsite touchpoints
- Facilitate editor reviews of translated content to ensure alignment with Etsy’s style and tone of voice and work with Translation team to improve the quality of localized experiences for our UK, German, and French markets
- Onboard, manage, and edit local freelance writers, ensuring adherence to Etsy’s writing guide and tone of voice, and support sourcing of in-market freelancers for seller programming as needed
- Monitor trends, industry news, and emerging technologies in order to drive future growth
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
- As the Senior Content Strategist, European Markets, you will lead localized content creation and copywriting for our UK, Germany, and France markets
- You'll partner with marketing channel owners, brand strategists, merchandisers, and more to develop engaging and trustworthy campaigns and experiences for our European markets, building Etsy's local credibility while highlighting and celebrating our global community of talented makers and curators
- This is a full-time position reporting to the Senior Manager, Buyer Content Strategy
- In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy
Salary benchmarks
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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