Vice President of Field Marketing, Equinix
AMERs
$298-446k
Employees are eligible for bonus
More information about location
Office located in Redwood City, CA
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
$298-446k
Employees are eligible for bonus
More information about location
Office located in Redwood City, CA
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- You’ll have proven experience across AMERs (US, Canada, LATAM), with a strong track record of building and transforming programmes, and the ability to collaborate closely with the Partner Marketing team to maximise impact through joint initiatives
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 15+ years of progressive experience in B2B technology marketing, with a significant focus on AMER Field Marketing.
- Proven track record of working with Sales executives to meet or exceed annual growth
- Strong understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue.
- Exceptional communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, sales teams, and customers.
- Experience of leveraging modern B2B marketing tools such as ABM and Agile GTM to drive outcomes.
- Familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce)
- Experience of marketing to a breath of customer segments (both new and existing) across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies.
- Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
- Exceptional ability to influence and cultivate deep relationships with a range of internal stakeholders(primary Sales) in order to drive customer value
- Adept at inspiring behaviour change through motivating teams, planning initiatives, designing priorities, and being decisive when faced with ambiguity
- Understanding of digital tactics and how to strategically employ them in an overall demand generation approach
What the job involves
- We’re looking for a dynamic and hands-on marketing leader. You’ll be a storyteller and strategic connector, translating business goals into language that energises sales teams and drives customer engagement
- This role is deeply embedded in the field—partnering with sales, meeting customers, and championing your team. You’ll bring structured reporting in sales language, lead ABM programmes, execute events, and drive field marketing with creativity and resourcefulness
- Develop and execute a comprehensive field marketing strategy for the Americas aligned with corporate objectives and regional sales targets.
- Lead, mentor, and grow a team of regional field marketers, fostering a culture of collaboration, accountability, and innovation.
- Manage the regional marketing budget with a focus on ROI and operational efficiency.
- Represent the Americas in global marketing forums, providing insights on market trends and customer needs.
- Oversee integrated marketing campaigns across digital, events, ABM, and partner channels tailored to the Americas market.
- Collaborate with sales to identify target accounts and develop programs that drive pipeline and revenue.
- Optimize lead management processes to ensure high conversion rates and strong sales alignment.
- Map the customer journey in the Americas and identify key touchpoints to engage and convert prospects
- Analyze regional market trends, customer insights, and competitive dynamics to inform strategy.
- Champion localized messaging and content that resonates with diverse audiences across the region.
- Provide feedback to corporate, digital, and product marketing teams to enhance relevance and impact.
- Build strong partnerships with Americas sales leadership and cross-functional marketing teams.
- Integrate partner marketing programs to expand reach and drive incremental revenue.
- Communicate marketing plans, performance, and insights to stakeholders across the organization.
- Enhance systems, workflows, and tools to improve marketing efficiency and scalability.
- Leverage marketing automation, CRM, and analytics platforms to drive performance and insights.
- Ensure all marketing activities adhere to brand standards and compliance requirements.
- Supports Americas revenue of $3.9B, contributing to the company’s global revenue of $8.8B.
- Key Collaborators: Cross Marketing function leaders, Regional President, SVP, AMER Sales, Global Technical Sales, and Country MDs and Country Leadership team
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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