Field Marketing Manager, Front

• 3-5 years experience in B2B field marketing or event marketing
• Experience planning and executing in-person and virtual events
• Experience with a variety of marketing channels and tactics to drive attendance and engagement
• Proven track record of partnering with sales leaders and teams to hit pipeline targets
• Excellent interpersonal and communication skills
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Willingness to travel

Desirable

• The Growth Marketing team at Front is looking for a Field Marketing Manager to elevate Front’s presence in the customer service space through strategic event programs in North America
• In this role, you’ll collaborate with leaders and cross-functional stakeholders across the business to design and execute impactful field marketing events that drive awareness, engagement and pipeline in support of our North America Sales region
• Plan and execute our field marketing events across hosted in-person events, trade shows, conferences, and virtual events
• Own the end-to-end event management process, including venue selection, vendor management, event logistics, promotional strategy, follow-up strategy, and reporting
• Partner closely with sales leaders to develop pre-event outreach and post-event follow-up strategy and materials
• Collaborate with the marketing team to develop event content and creative, promotional assets, collateral, and more
• Own internal communications, sales enablement, event staff training, and post-event retrospectives
• Manage and track quarterly event budget and spend
• Measure, analyze and report on the performance of events, providing regular updates and insights
• Research new event opportunities across key industries and buyer personas