Senior Integrated Marketing Manager, Ethos Life
$114-203k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$114-203k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in integrated marketing, brand marketing, or a similar role
- Proven experience in developing and executing successful go-to-market strategies for new products or services
- Deep understanding of digital marketing channels, including search, social media, content marketing, email marketing, and paid advertising
- Strong written and verbal communication skills, with the ability to craft compelling and persuasive marketing messages
- Experience with data analysis and creative performance reporting, with the ability to draw insights and make data-driven decisions
- Strong problem-solving and project management skills
- Excellent communication, collaboration, and presentation skills
- Passion for the insurtech industry and a desire to innovate
What the job involves
- We're seeking a Sr. Integrated Marketing Manager to lead the development and execution of integrated marketing strategies across all channels for new insurance and end-of-life planning products
- This role will be instrumental in driving customer acquisition and revenue growth by developing compelling marketing plans, building messaging strategy, and overseeing creative testing
- Lead the development and execution of comprehensive marketing strategies for new product launches across all channels (digital, social, content, email, etc.)
- Define target audiences, positioning, key messaging, and channel strategies to maximize impact
- Collaborate closely with channel managers on the acquisition team to ensure seamless execution of the overarching marketing strategy across all channels
- Collaborate closely with product development, sales, and other cross-functional teams to ensure successful product launches
- Monitor post-launch performance, analyze results, and make necessary adjustments to the GTM strategy
- Develop and maintain a strong brand identity and messaging for new products, ensuring alignment with the overall company brand
- Collaborate with creative teams to develop high-quality marketing assets, including ad copy, social media content, website copy, and video
- Develop and manage the overall marketing strategy and creative testing roadmap for Search & Affiliate channels across new and core products
- Collaborate with channel managers on creative optimization to improve performance
- Analyze creative performance data and incorporate insights into future creative testing roadmap
- Conduct thorough market research and competitive analysis to identify market trends, target audiences, and competitive advantages
- Translate consumer and competitive insights into actionable marketing strategies
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company values
- Serve our Families
- Intellectual Rigor
- Bias for Impact
- Speak Your Mind
Company HQ
Berkley Square - Headway, Austin, TX
Articles
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
Diversity, Equity & Inclusion at Ethos Life
- At Ethos, accessibility is core to our mission of protecting the next million families. Increasing access means diversity and inclusion are essential to the success of both our customers and our employees. At Ethos, we value every customer and each employee's unique voice, while ensuring they have an equal opportunity to be heard.
Share this job
View 4 more jobs at Ethos Life