UK Director of B2C CRM, Reward Gateway
Employee Engagement & eCommerce Application
£110-125k
Employee engagement platform
Job no longer available
Employee engagement platform
501-1000 employees
Job no longer available
£110-125k
501-1000 employees
Company mission
To make the world a better place to work; improving employee engagement to build better, stronger and more resilient organisations.
Role
Who you are
- Proven senior leadership in B2C CRM, lifecycle, or eCommerce marketing
- Strong track record of driving engagement and revenue growth through data-led CRM strategies
- Hands-on experience with Braze and marketing automation platforms
- Expertise in digital marketing, A/B testing, and campaign optimisation
- Collaborative leadership style, with experience managing cross-functional teams
- Experience in retail media or monetising CRM channels desirable; knowledge of employee engagement or cashback/discount platforms a plus
What the job involves
- The Director of B2C CRM will lead the strategy, development, and optimisation of Reward Gateway’s user marketing programmes to drive engagement, retention, and e-commerce revenue
- This role will own the B2C customer lifecycle, working in close partnership with Merchant, Product, and Retail Media teams to deliver personalised, data-driven journeys that maximise customer lifetime value and support commercial objectives
- You'll be responsible for growing our UK £1.2bn B2C User sales and supporting the growth of £8m+ media sales revenue, maximising usage with the employee engagement APP with priority focus on growing engagement and sales in the Discounts eCommerce module
- Leading a marketing automation team and wider marketing personnel, you'll maximise our Braze platform, to drive user sales volume and the delivery of merchant media & marketing plans
- You will be our B2C & Braze marketing champion and lead and develop a best-in-class team leveraging all the channels and capabilities in Braze planning and delivering end-to-end customer lifetime value strategies, eCommerce sales and merchant media plans
- This position will be a vital contributor to the UK Exco leadership team and an integral part of the larger global group B2C & Merchant organization
- Lead CRM strategy: Build and execute lifecycle marketing plans (acquisition to win-back) that maximise user engagement, retention, and revenue
- Drive performance: Own user conversion and engagement funnel metrics; develop test-and-learn frameworks and A/B testing processes
- Campaign excellence: Plan and optimise multi-channel campaigns (email, push, in-app, web) and deliver our Discounts promotions calendar through Braze
- Merchant collaboration: Partner with Merchant and Retail Media teams to design and deliver marketing campaigns that grow merchant sales and media revenue
- Partner & agency management: Select and manage agencies as appropriate across Braze operations, strategy and wider creative and campaign development, and align with your team
- Team leadership: Lead, mentor, and develop a high-performing CRM and automation team; champion Braze best practices and innovation
- Data & insights: Partner with analytics teams to track KPIs, report on performance, and continually improve through actionable insights
- Budget ownership: Manage the B2C CRM budget efficiently and contribute to annual and multi-year planning
- Stakeholder influence: Represent B2C CRM performance at UK ExCo level and collaborate globally within the Edenred Group
- Lead the way as our expert and visionary on industry trends and guidelines
Application process
- Screening call with a member of the Talent Acquisition Team
- First stage interview with Chief Merchant Strategy Officer
- Take home assessment
- Final stage interview with Regional Managing Director & Chief Merchant Strategy Officer
Salary benchmarks
Our take
Reward Gateway was founded in 2006 as an employee engagement company. With reports suggesting that despite the majority of CEOs recognising that employee engagement is vital to their success, very few say they have a highly engaged company. Reward Gateway set out to bridge this so-called "engagement gap".
By engaging employees, Reward Gateway promises companies increased productivity, communication, and employee satisfaction - helping them to retain their most valued employees. It sets itself apart from traditional HR solutions by bringing employee benefits, discounts, perks, rewards, recognition, wellbeing and feedback into a single unified hub.
The company has acquired Xexec, MoveSpring and Fond, all providers of employee wellbeing and rewards software, to further bolster its offering and capabilities. In 2023, it was itself acquired by Edenred, a worldwide leader in employee benefits, presenting Reward Gateway with the chance to expand into new regions while the two companies enhance their already comprehensive range of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2015
$160.3m
GROWTH EQUITY VC
Dec 2010
$34.1m
GROWTH EQUITY VC
Total funding: $194.4m
Company benefits
- Life assurance
- Pension/401K
- Debt support programme & salary advances
- Bonus for referring a friend who we hire and have completed 3 months’ service
- Employee Share Plan
- Discounts to share with friends and family
- Family support - Baby Bonus, caregiver support, domestic violence protection programme, parent support loan, miscarriage and baby loss support, wedding bonus and up to 3 months paid leave to take care of your family
- Gender neutral parental leave for primary and secondary carers
- Up to 6 months unpaid leave after five years’ service
- Volunteer days plus a day of leave to Speak Up and be the change you want to see in the world
- Unlimited time off to give blood
- Trans & gender affirmation support
- Unlimited free books for your professional development and one fiction book per month to help you unwind
- Employee assistance programme
- Health benefits such as free eye tests, free flu jab, freedom from addiction, menopause support, stop smoking assistance programme and health cash plan
- Personal wellbeing allowance, personal wellbeing coach, run club, spa and gym discounts, plus cycle to work scheme
- Work from home bundles
- Flexible working
- Bring your dog to work, drinks and breakfast
Company HQ
Soho, London, UK
Leadership
Nick Burns
(AUKUS Zone Director)Advisory Board Member at Hybrid Legal and at Engage Works. Formerly CEO of Gallagher Benefit Services (UK).
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