Senior Global Campaign and Digital Marketing Manager, Lookout
$130-178k
+ Bonus and equity
Data-centric defense-in-depth solution
Open for applications
Data-centric defense-in-depth solution
501-1000 employees
Open for applications
$130-178k
+ Bonus and equity
501-1000 employees
Company mission
To secure and empower productivity in a privacy-focused world, where work can happen anywhere.
Role
Who you are
- 8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management
- Proven track record driving pipeline growth for cybersecurity or SaaS companies
- Deep understanding of digital channels, performance marketing, and modern campaign orchestration
- Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.)
- Excellent cross-functional communication and project management skills
- Ability to thrive in a fast-moving, high-growth environment
- Ability to travel 20-30% of the time
What the job involves
- In this highly visible role, you will own the strategy and execution of integrated global marketing campaigns designed to drive awareness, engagement, and pipeline. You’ll be responsible for orchestrating multi-channel programs—paid, owned, earned, and partner—to generate qualified demand for Lookout’s cybersecurity solutions
- This is an opportunity to shape Lookout’s growth strategy, working at the intersection of digital marketing, campaign orchestration, demand generation, and pipeline impact
- Campaign Strategy & Orchestration:
- Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas
- Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers
- Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion
- Digital Marketing Leadership:
- Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels
- Manage performance marketing campaigns with a focus on pipeline generation and ROI
- Continuously optimize channels and content through data-driven insights and testing
- Pipeline Impact & Measurement:
- Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI
- Partner with Marketing Operations to build dashboards and track performance across the funnel
- Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency
- Cross-Functional Collaboration:
- Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution
- Coordinate campaign rollout across regions to ensure global scale with local relevance
- Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays
Our take
Lookout is a cybersecurity company offering integrated endpoint-to-cloud security services. As more businesses move to the cloud, there has become a greater need for endpoint-to-cloud security services that secure business data. Lookout provides cybersecurity services that protect businesses from privacy risks as an increasing number of business processes become connected and digital.
The biggest competitor to Lookout is SASA (secure access service edge) platforms, which create a perimeter of data protection for businesses in the cloud. However, Lookout aims to provide a unique service to SASA platforms by offering a less invasive cybersecurity product that respects user privacy on personal devices.
The co-founders of Lookout set out to provide individuals and businesses with better security protection before smartphones were in widespread use. The company will continue to adapt and develop its services in an attempt to protect security and privacy in an increasingly digital world. Substantial funding, indicative of the demand for a unified security platform to streamline data protection, will support its continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2020
$50m
SERIES F
Aug 2014
$150m
SERIES F
Total funding: $332m
Company benefits
- Comprehensive healthcare benefits
- Paid parental leave
- Fitness reimbursement
- Company match for charitable donations
- Cell phone reimbursement
- Work-from-home support
- Anniversary awards
- All-hands gatherings
- Community groups
- Team-building activities
- Paid time off
- Volunteer time off
- Company holidays
- Global holiday shutdown
Company HQ
Trimble Business Area, San Jose, CA
Leadership
John Hering
(Co-Founder & Executive Chairman)Graduated from the University of Southern California with a degree in Policy, Planning, and Development. Previously co-founded DailyWireless, which was acquired by Tippit and then co-founded Lookout in 2007.
James Burgess
(Co-Founder & CIO)Graduated from the University of Southern California with a BA in Social Sciences. Previously co-founded DailyWireless where they served as the Director of Operations.
Kevin Mahaffey
(Co-Founder)Graduated from the University of Southern California with a BS in Electrical Engineering. An Executive Chairman at Stork Club and the founder of SNR.
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