Lifecycle Experience Lead, Steadily
$150-172.5k
Plus equity
Landlord insurance for rental property owners
Be an early applicant
Landlord insurance for rental property owners
101-200 employees
Be an early applicant
$150-172.5k
Plus equity
101-200 employees
Company mission
To bring fast, affordable landlord insurance to rental property owners.
Role
Who you are
- Experienced: 5+ years of managing programs across lifecycle marketing, client experience, operations, or growth functions. Hands-on experience building automated flows in platforms like Braze, Iterable, Customer.io, or HubSpot
- Action-oriented: Strong execution mindset, comfortable writing briefs, copy, building campaigns, and pulling your own data. Ability to manage multiple programs and ship fast in a changing environment
- Data-driven: Analytical instincts with experience measuring impact and reporting on KPIs. Comfortable with leveraging user insights to segment audiences and conduct thoughtful experiments
- Highly desirable: Experience in regulated environments (InsurTech, Fintech, Lending, HealthTech, Payments) or B2B Saas. Copywriting skills for both D2C and B2B lifecycle messaging
What the job involves
- We’re looking for a Lifecycle Experience Lead to own lifecycle communications as a system — not just campaigns. You’d be the product owner for how customers experience, understand, and trust the brand and product across marketing and service touch points
- The objective is to move beyond simply "sending messages" to designing intentional customer journeys that not only enhance the client experience but also highlight opportunities for improved product and operational design
- This role reports directly to the Chief Marketing Officer
- Experience Design: You design lifecycle journeys holistically and approach the role as a product owner, using communications to shape the overall client experience. You identify when messaging is compensating for upstream UX or process issues, such as broken handoffs between product, support, and marketing, and surface insights to help design clear, frictionless flows
- Campaign Strategy and Execution: Own the campaign strategy and daily execution of all automated, personalized lifecycle communications. Define touchpoints that drive acquisition, activation, service, retention, and brand loyalty. Display a keen focus on user experience and issue resolution for clients, reducing contacts and service requests through strategic and personalized communications
- Cross-Functional Collaboration: Partner closely with internal stakeholders to align messaging, unlock data, and refine event triggers. Advise internal stakeholders on the best automated campaign strategies to achieve their desired outcomes
- Data & Segmentation: Leverage analytics to understand behavior, segment audiences, shape messaging, and personalize communications at scale
- Copywriting & Brand Voice: Develop compelling transactional and marketing copy, ensuring communication is clear, on-brand, and appropriate to each audience
- Experimentation & Optimization: Track KPIs and report performance; test messaging, sequencing, content, and timing to continuously improve performance
- Platform & Compliance Stewardship: Apply automation operational best practices; steward deliverability, regulatory and legal compliance, consent management, and platform hygiene
Our take
Steadily is a platform that caters to landlords, offering them a convenient and efficient way to explore and purchase insurance products for their residential properties. By utilising a digital approach, the company ensures landlords have access to the most competitive market rate, simplifying the insurance acquisition process.
Having served over 18 million individual rental property owners, Steadily has earned a strong reputation for delivering fast, user-friendly, and affordable landlord insurance solutions. One of its standout features is the automation of certain data entry functions during the insurance quote application, making the experience burdensome for applicants and enabling them to receive quotes in a matter of minutes.
In an industry that has been slower to evolve, Steadily addresses the growing demand for a more modern experience for insurers. The company's commitment to innovation is further supported by 2025 funding, which has positioned it to expand its market reach and product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
60% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$30m
SERIES C
Jul 2023
$28.5m
SERIES B
Total funding: $90.1m
Company benefits
- Equity in the company
- Employer healthcare contribution
- 401K
- Flexible Time Off
- Health (HSA or FSA), vision, and dental insurance
- Equipment provided
- Continued education opportunities
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Datha Santomieri
(Co-Founder & COO)Previously worked as a Regional Insurance Operations Leader at Brown & Brown Insurance and as a Director of Project Management at Arrowhead General Insurance Agency.
Darren Nix
(Co-Founder & CEO)Previously founded Silver Financial and Interviewed. Also worked as a Consultant at McKinsey & Co and as a Senior GM at Indeed.
David Tulig
(Co-Founder & CTO)Graduated from the University of Texas with a BS in Computer Science. Previously worked at Indeed in multiple roles, including Senior Engineering Manager and Director of Engineering.
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