Head of Product Marketing, Fonoa
Tax automation for the internet economy
Posted today
Tax automation for the internet economy
101-200 employees
Posted today
101-200 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- 5–8 years of B2B product marketing experience, ideally at a high-growth SaaS,
- API-first, or fintech company at Series B to D stage. Scale-up experience strongly preferred
- Dual-buyer experience. You've marketed to both a technical buyer (engineers, CTOs) and a business buyer (CFOs, finance leaders) in the same company — not one or the other
- Has lived through a major repositioning — where the messaging, pitch, website, and competitive frame all had to change at once. You can describe specifically what you owned
- Has shipped an AI product narrative recently and understands the difference between selling AI and selling the infrastructure it runs on — this is the exact Fonoa framing
- A strong, precise writer. Direct, human, zero corporate filler. Writing is the first screen
- Competitive by instinct. You can name competitors with a specific point of view and have a draft response ready the same day they make a move
- Ideally have been a founding or first PMM — this is non-negotiable. You know what it means to build the function, not just inherit it
- Bonus: an eye for design and the ability to give sharp feedback on decks, one-pagers,and product collateral
What the job involves
- As Product Marketing Lead, you'll own the product marketing function end-to-end as a senior individual contributor
- You'll translate the AI Tax Operating System strategy into positioning, launch narratives, sales assets, and competitive plays — shipped on a release-by-release cadence
- You'll sit at the intersection of Product, Sales, and Marketing — the connective tissue that turns complex regulatory and technical concepts into clear, compelling value for our buyers
- A key part of this role is driving a narrative shift: moving Fonoa's GTM from compliance-first messaging to business transformation, so we speak directly to the CFO as our executive buyer
- This is a hands-on IC role with no direct reports. It reports to the VP of Global Marketing with high visibility at the founder level, partnering closely with Product, Revenue, and Customer Success across EMEA and the Americas
- Product narrative & positioning. Own the category frame (Tax Operating System) and evolve the messaging discipline across Know, Act, and Prove as the product ships
- Go-to-market & launches. Own launch PMM for our 2026 AI product releases Intelligence, Agents, Audit, and the MCP Tax Server. For each: external narrative, sales talk track, battle cards, and analyst angle
- Competitive positioning. Own how we talk about our competitive landscape — from Vertex, Avalara, and ONESOURCE to Anrok, Harvey, and TaxGPT. Keep battle card live and usable. Have a point of view, not just a summary
- Sales enablement. Own the PMM half of enablement — first-call deck, persona one-pagers, module decks, objection-handling guides, and ROI framing. Make sure every commercial team member tells the same story
- Pricing & packaging narrative. Partner with Finance and Product to frame pricing across our enterprise ACV motion, emerging PLG tier, and usage-based AI pricing
- Proof-point development. Turn customer outcomes into crisp case studies, reference quotes, and solution-outcome numbers that replace feature-first selling
- Voice of the market. Read competitor releases, listen to sales calls, and feed patterns back into messaging and roadmap. Pattern recognition, not market research
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally.
Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform. Since launching in 2018, the company has expanded its product suite heavily and secured big-name clients such as Booking.com, Spotify, Teachable, Uber and Zoom.
With strong funding under its belt, Fonoa has continued to develop towards becoming a fully international player offering services on a global scale. The company is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, the company is well-poised to tackle an almost unending market that has catapulted other startups to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
196% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2022
$60m
SERIES B
Nov 2021
$20.5m
SERIES A
Total funding: $85m
Company benefits
- Stake in the company: You'll have equity in Fonoa so when we win, you win.
- 25 days paid time off (PTO):Relax, recharge, and come back ready to conquer the (tax)w world.
- Team offsites: Departments and teams organize their own offsites throughout the year - to collaborate, strategize, and spend time together.
- Lunch on us: Bi-Weekly team lunches: Bond with colleagues in the office or virtually.
- Home office allowance: Want a more comfortable chair? Need a new monitor? Would you like to make your space more inspiring? Create the perfect setup at home.
- FUNoa: Once a year, we bring the entire company together for learning, bonding, and fun in a unique and inspiring location somewhere in the world.
Company HQ
North City, Dublin, Ireland
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Filip Sturman
(Co-Founder & COO)Former CPO of the company. Before Fonoa, was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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