Senior Manager of Product Marketing, Razer
$118.2-196.9k
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$118.2-196.9k
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
- 7+ years of product marketing experience in the consumer products industry; computer hardware preferred
- Experience developing and overseeing the execution of marketing plans
- Experience with PC or consumer electronics sales channels; retail, online, B2B/commercial, and distribution
- Strong commercial skills in sales, marketing, channel management and retail merchandising
- Experience managing and interacting with international teams and market development
- Strong presentation and communication skills
- The ability to lead through influence in a matrix environment
- Can work independently and to prioritize and handle multiple tasks and projects concurrently
What the job involves
- The Senior Product Marketing Manager is responsible for global product marketing and management of Razer laptops and accessories products with a focus on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets
- Develop and drive global marketing plans for assigned product gaming or productivity laptop platform
- Achieve Global Razer System revenues and margin targets
- Develop comprehensive product launch plan for all new launches, present to internal stakeholders, and drives execution of plan at detailed level
- Lead PR teams through participation, effectively communicating with the outside press and representing the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging
- Prepare and coordinate the creation of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more
- Ensure the development and execution of gaming laptop marketing activities within various regions around the world, working closely with regional cross-functional teams
- Function as global marketing point of contact for regional sales and marketing teams
- Develop and manage BU budget and Partner funding
- Pricing and Channel Margin analysis
- Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback on business and market requirements into the product planning process to help shape the platform roadmap
- New Category Launch Planning
- Responsible for developing and maintaining relationships with key strategy partners such as Intel, Microsoft, NVIDIA, AMD, etc
- Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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