Venue Marketing Manager, Live Nation
LN Venues
Office located in Cambridge, MA
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in Cambridge, MA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- You are a passionate and motivated contributor with an enthusiasm for live music and hospitality
- You are driven, with and have an entrepreneurial spirit, and are not afraid to roll up your sleeves to get the job done
- For you, no task is too big or small; you have an attitude of teamwork and collaborate well with your peers. You are resourceful, innovative, forward-thinking, and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, then please read on!
- 3-5 years of prior experience in event assisting/planning or marketing experience within an entertainment, sports or public assembly facility setting
- Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
- Work well in a team environment
- Ability to work in a fast paced, deadline driven environment while juggling multiple tasks
- Extensive experience with Facebook, Instagram, Instagram stories, Twitter
- Ability to use social media scheduling platforms like Sprinklr
- Strong Microsoft Office Suite, G-Suite skills
- Good working knowledge of Adobe Creative Suite, and multimedia management software
- Ability to learn and efficiently use project management software/tools
What the job involves
- The Venue Marketing Manager, under guidance of the Venue Marketing Director will be responsible for executing multiple strategies that drive the success of marketing efforts for Live Nation’s owned and operated venues across the United States
- These tasks include updating show information across venue touchpoints (website, app, social), QC and updating of email automations, plus the coordination and delivery of marketing assets supporting venue hospitality and ancillary products
- Manage venue priorities across their respective region including:
- Update venue website and app and maintain quality control (ensure show information is up to date, work with partners to ensure F&B, PSS & Special Event content is updated as necessary and represented)
- Execute fan communication plans to ensure key information reaches guests before each event via email, social, website and app
- Maintain & QC data extensions for venue email automations across all venues in their region
- Manually build and manage fan communications in case of emergency
- Assist in social planning and publishing
- Ensure creative assets are delivered to venues for future show support, concert calendar, food & beverage, health, and safety support as needed
- Create and manage venue level creative assets for onsite & digital needs (monthly & weekly show calendars)
- Manage asset placement in digital video signage (concert vision, etc.)
- Coordinate approvals and execution of promotional sweepstakes
- Oversee onsite activations to help drive name acquisition for future show marketing needs
- Work across PR, tour & regional marketing to coordinate onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers
- Confirm and maintain proper sponsorship placements as needed across digital, website, app, social, onsite signage
- Day of show event coverage as necessary
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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