Lifecycle Marketing Associate, Kikoff
$110-146k
Salary shown is Base + Equity
Personal finance & credit building platform
Open for applications
Personal finance & credit building platform
101-200 employees
Open for applications
$110-146k
Salary shown is Base + Equity
101-200 employees
Company mission
To provide refreshingly fair, effective and simple pathways to meet your financial goals.
Role
Who you are
- We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things
- 1-3+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role
- A fast moving, detail oriented and data-driven executor with an ownership mindset
- Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools
- Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
- Experience in a fintech business, or a D2C industry is a bonus
- SQL proficient to be able to pull your own data and cross-validate results
What the job involves
- We’re looking for a Lifecycle Marketing Associate to accelerate our lifecycle marketing efforts by hands-on scaling and optimization of our user lifecycle, working with our in-house creative team to systematically improve our performance and identify and test a myriad of new ideas that will help drive greater user retention and monetization
- We're looking for thought leaders to guide lifecycle strategy and ideas who can execute quickly and methodically to shape our approach to testing and growth
- We have an ambitious mission to educate folks about the importance of their credit scores + encourage them to unlock their financial access
- Be one of the early members of lifecycle marketing team - we’re a small but growing team with massive scope and impact
- Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of new products and features; helping to define the strategic focus of the team
- Increase retention of our products and drive higher customer lifetime value
- Rigorously test and improve our lifecycle campaigns with rapid split testing
- Improve the segmentation, cadence, timing and touch point mix of our comms
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
Our take
Having a solid credit history is a fundamental building block for financial health and there is a large market of people looking to build or rebuild their credit scores. Roughly half of all American adults have subprime credit or no credit whatsoever, and it’s safe to say there is a demand for credit products tailored to beginners and builders.
Kikoff is a credit-building platform aimed at Millennials and GenZ. Their signature product helps consumers without a credit history to positively influence several key aspects of their credit score. This includes their payment history, how much they owe, and the length of their account history.
Kikoff's goal is to help customers across their entire financial journeys and create a simple and positive banking relationship: from stabilizing cash flows to accumulating savings, and building towards long-term goals such as a mortgage. The company plans to build out its technology and team, across all function areas, to bring new products to market in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$30m
SERIES B
Jul 2020
$10m
SERIES A
Total funding: $42.5m
Company benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance!
- Stock Options
- Generous unlimited vacation policy to help you recharge
- Regular team building events to help you get to know the Kikoff team and soo much more!
Company HQ
Financial District, San Francisco, CA
Leadership
Cynthia Chen
(Co-Founder & CEO)An experienced Chief Revenue/Risk Officer, Cynthia has worked at OnDeck, LendingHome and Figure. Co-founded Figure in 2018, and Kikoff in 2019.
Christophe Chong
(CTO)Experience as a Software Engineer at Facebook from 2016-2019, and Head of Growth at Lime between 2018-2019. Co-founded Kikoff in 2019.
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