Product Marketing Manager, Blend

• This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills
• Our client is seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset
• 5 years of relevant work experience with a bachelor’s degree or at least 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)

Desirable

• Our Fortune 100 financial services client’s North American Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for P2P and B2C payment programs
• The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation
• Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
• Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy
• Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations
• Lead the execution of key tactics to generate leads marketing campaigns leveraging the organization’s paid, owned, and earned channels
• Organize measurement, lead management, and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
• Support activities around key events and develop bespoke activations to help drive sales efforts
• Manage the marketing budget and assist with the annual planning process
• Approximately a 6-month consulting role through Blend360 with the possibility of extension