Performance Marketing Designer, ByHeart
$160-170k
+ Equity & Discretionary performance based annual cash bonus
2+ days a week in office
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$160-170k
+ Equity & Discretionary performance based annual cash bonus
2+ days a week in office
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- Performance-First Mindset: You are passionate about driving results through creative and understand the role of data in optimizing performance
- Digital Ad Expert: You specialize in producing assets tailored for paid media and landing pages, with a deep understanding of what works in the performance marketing space
- Social Savvy: You “think in social,” with a strong grasp of platform best practices and a knack for creating content that stands out in feeds
- Motion & Video Skills: Proficiency in tools like Adobe After Effects and Premiere Pro to deliver motion-based creative assets
- Trend-Obsessed: You keep up with the latest trends in digital marketing and social media, incorporating them into your work to stay relevant
- Scrappy & Resourceful: You thrive in a fast-paced startup environment where creativity and speed go hand in hand
- Elevated Design Sensibility: You appreciate good design and aim to produce creative that is considered, polished, and elevated
- Enthusiastic Collaborator: You understand the power of “better together” and aren’t shy about soliciting feedback from others
- 4–6+ years of experience in performance marketing, digital advertising, or a similar growth-focused creative role
- Proven ability to create high-performing digital assets, including paid ads, landing pages, email designs, and social media content
- Strong skills in motion design and video production (Adobe Creative Suite)
- Experience working with DTC brands or in a startup environment is a plus
- Strong portfolio demonstrating performance-focused creative that drives results
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Must be NYC (and surrounding area) based and willing to work in-office a few days a week
What the job involves
- As the Performance Marketing Designer, you’ll be a key player in driving our growth through creative performance assets
- This role is a creative powerhouse, dedicated to producing a high volume of breakthrough ads, landing pages, and assets weekly to support our acquisition and retention marketing efforts
- Reporting to the Director of Demand (Copy), you will partner closely with the growth marketing teams to develop and execute assets that engage, convert, and drive results
- Your primary focus will be on creating compelling, high-performing visuals for paid media and social channels
- You will also be tasked with crafting landing pages and emails
- Success in this role means thriving in a fast-paced environment where quick iteration, trendspotting, collaboration, and data-driven creative optimization are essential
- Produce Performance-Driven Creative: Develop and deliver a steady pipeline of assets for paid media campaigns, organic social posts, landing pages, and email, aligned with growth marketing objectives
- Digital Ads Focus: Create high-performing, thumb-stopping designs for digital ads that grab attention and drive conversions
- Iterate Quickly: Use performance data to optimize designs, constantly testing and improving creative output
- Trendspotting: Stay ahead of digital and social media trends, incorporating them into creative for relevance and engagement
- Cross-Functional Collaboration: Work closely with the Acquisition, Retention, and Growth teams to align on business goals and deliver creative that drives results
- Motion and Video Production: Leverage motion design and video tools to create dynamic content for paid ads and social platforms
- Maintain Speed, Efficiency and Quality: Operate as a resourceful individual contributor who thrives in a fast-paced, results-driven environment
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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