Director / Sr. Director of Account-based Experience & Analytics, Simbe
$125-200k
Autonomous shelf auditing and analytics solution
Open for applications
Autonomous shelf auditing and analytics solution
21-100 employees
Open for applications
$125-200k
21-100 employees
Company mission
To leverage AI and robotics in order to elevate the performance of retailers with real-time insights into inventory and operations.
Role
Who you are
- 10+ years of experience in account-based marketing or similar role
- Deep knowledge of selling to executive retail buyers
- Knowledge of AI, automation and robotics strongly preferred
- Proven success in designing and scaling ABM efforts to drive measurable growth
- Rigorous orientation for designing and executing scalable processes
- Proven experience in managing complex campaigns across multiple paid, owned, and earned channels and platforms
- Solid understanding of paid media, SEO, email, and website optimization
- Strong analytical skills in reporting and marketing analytics to inform and instruct team priorities – while shaping executive and board level comprehension
- Hands-on experience with 6sense, Hubspot, Salesforce, Outreach, and other marketing automation, CRM systems, and data management
- Demonstrated success in incorporating AI and automation into funnel management and GTM processes
- Excellent communication and presentation skills
- Excellent leadership, cross-functional collaboration, and team management skills
What the job involves
- We’re looking for a strategic and data-driven leader to join our marketing team as the Head of Account-Based Marketing and Analytics
- This role will be responsible for designing and executing innovative account-based marketing (ABM) strategies that drive growth, increase engagement with key accounts, and deliver measurable results across all stages of the funnel
- You will lead efforts across reporting and analytics, campaign execution, and operational efficiency to ensure we’re hitting our performance goals and providing an exceptional customer journey
- Account-Based Campaign Strategy & Execution: Lead the development of integrated ABM strategies and campaigns to target high-value accounts. Oversee campaign execution, from planning to post-launch analysis, ensuring alignment with overall go-to-market and business objectives
- Reporting, Analytics & Website Performance: Own all marketing reporting, attribution and analytics, providing insights on campaign performance, website engagement, and funnel metrics. Leverage data to make data-driven decisions and optimize campaign outcomes. Manage website performance and its role in driving traffic and conversion from target accounts
- Marketing Technology Stack & Systems Management: Oversee the marketing tech stack, ensuring systems are optimized, integrated, and driving efficiency across campaign execution and reporting. Maintain system health and ensure best practices are being followed for managing tools like 6sense, Hubspot, Salesforce, Outreach, and other analytics platforms, while empowering commercial tools to take full advantage of them
- Lead Management & Operational Efficiency: Develop lead management strategies that ensure seamless collaboration with sales, improve lead flow, and maximize conversion rates. Optimize workflows and processes to improve the efficiency and effectiveness of marketing operations, strategically incorporating AI and automation
- Email, Paid Media & SEO Strategy: Lead email marketing, paid media campaigns and SEO efforts, ensuring they are aligned with ABM strategies and driving quality traffic from key accounts. Monitor performance and adjust tactics to optimize visibility and ROI
- Cross-Departmental Collaboration: Collaborate with sales, product, and customer success teams to align ABM campaigns with broader company goals and work with product marketing to ensure cohesive messaging across channels. Drive alignment with sales, value, and customer experience to ensure the marketing team is effectively supporting business development and account growth efforts
- Customer Journey Mapping & Personalization: Leverage customer data and insights to map account journeys and create personalized experiences that resonate with target accounts at every stage of the funnel
- Data-Driven Insights & Continuous Optimization: Implement a continuous test-and-learn approach across campaigns, using analytics and insights to optimize messaging, channels, and tactics in real-time. Regularly review campaign performance and make adjustments to maximize ROI
Our take
Inventory management has never been the highlight of working in retail - it's a task that often feels like a chore. However, given its nature as a large-scale data collection and management endeavour, it's undeniably ripe for automation. Something Simbe Robotics is taking advantage of through its autonomous shelf auditing and analytics solution.
Distinguishing itself from competitors through its focus on front-of-store operations. Its automation solution enables retail associates to maintain optimal stocking levels, ensure product placement accuracy, and display correct price tags, all while enhancing the overall shopping experience.
Its accomplishments over the past year, including servicing top global retailers and processing billions of shelf photos and product analyses, showcase the company's commitment to delivering real value in the retail sector. Along with recent funding under its belt, Simbe is poised to expand its presence in the retail industry, sharing its vision to enhance the retail experience through AI and robotics with more partners worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Oct 2024
$50m
SERIES C
Jul 2023
$28m
SERIES B
Total funding: $104m
Company benefits
- Comprehensive health plans
- Culture of learning
- Flexible time off
Company HQ
Oyster Point, South San Francisco, CA
Articles
Leadership
Brad Bogolea
(CEO)Previously Co-Founded i-conserve where they served as CEO. They then worked at Greenbox Technology and Silver Spring Networks as Product Manager before co-founding Simbe Robotics in 2013.
Mirza A. Shah
(CTO)Graduated from Penn State University with an M.S. in Computer Science and Engineering. They then went on to found the robotics company Emoto Robotics.
Jeff Gee
(CDO)Graduated from the Academy of Art University with an MFA in Industrial Design. Previously an Industrial Designer at Suitable Technologies and Willow Garage.
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