Senior Manager of Marketing Events, Crunchyroll
Contract
$60 - $75 USD
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
$60 - $75 USD
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience leading large-scale events, conventions, or brand activations in entertainment, media, or pop culture in the US
- Proven expertise in budget ownership, licensor/studios management, and cross-functional leadership
- Strong background in event marketing and production, logistics, and agency/vendor management
- Demonstrated expertise in O&O marketing, integrating campaign strategy into event and marketing activations based on audiences and business goals
- Align and coordinate multiple stakeholders (local/regional marketing, PR, social, creative, partnerships, global events) and external agencies toward a common vision
- Fluent in English, Spanish a plus
- Required Education: BS, ideally with a background in Marketing, Communications, Journalism, PR, Film/TV, or related field
- Travel may be required
- Extensive knowledge of the modern anime landscape, the Crunchyroll ecosystem, and broader gaming, geekdom, pop culture, as well as an understanding of multicultural communities, will be a major plus
- Forge positive relationships
- An understanding of how to present yourself in business situations
- Proficiency with Creative Asset Management systems and Google Workspace
What the job involves
- This is slated as a six month contract position
- Reporting to the UCANZ Regional Marketing Director, this role will be responsible for planning and executing all events in the region, overseeing the full end-to-end process
- This role will own the Events strategy for the region, based on the broader regional strategy and aligned with Crunchyroll's lines of business and key partner goals within each event
- The Senior Events Marketing Manager will lead concept ideation, production coordination, agency selection, licensor approvals, convention negotiations, and panel production and execution
- This role will work closely with cross-functional teams—including Brand Marketing, PR, Creative Services, Partnerships, among others—to ensure seamless delivery of events that drive impact and engagement
- With a strategic mindset and hands-on leadership, the Senior Events Marketing Manager will take full ownership of regional events, ensuring they meet expectations, remain on budget, and deliver positive experiences for both our licensors and our audiences
- Lead the end-to-end planning and execution of all Crunchyroll events in US, Canada and Australia
- Drive concept ideation and ensure integration of creative, strategic, and audience-first approaches
- Recommend and manage agencies and internal/external production partners, ensuring excellence and budget discipline
- Works closely with UCANZ resources to align events to the regions' SVOD strategy and audiences
- Own event budgets, from planning and approvals to tracking, reporting, and accountability for spend efficiency
- Coordinate licensor approval needs and maintain strong relationships with partners throughout the process
- Negotiate with convention organizers to secure opportunities and maximize brand impact
- Oversee panel production, from rundowns and scripts to rehearsals and live execution, in partnership with Global Events
- Work closely with SPE Theatrical and the Theatrical Marketing Manager to plan and deliver premieres across the region as needed, ensuring seamless integration of red carpets, fan activations, and talent participation
- Coordinate with regional marketing and O&O teams on campaign planning, including PR, media amplification, social coverage, and press engagement to maximize visibility and fan experience
- Collaborate with cross-functional teams (Brand Marketing, PR, Creative Services, Growth, Partnerships, and O&O Comms) to align strategy, messaging, and execution
- Ensure seamless logistics and experiences for licensors, executives, Japanese and local talent, and partners, coordinating with internal production partners and teams (Events Production, Global Events, Brand Management, EA Team) to meet their hospitality needs
- Track, report, and optimize event performance to deliver best-in-class experiences for fans, licensors, and stakeholders
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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