Director of Product Marketing, Pipedrive

• 8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership role
• Demonstrated success developing and executing positioning, messaging, and GTM strategies that drive product growth
• Deep understanding of SaaS customer journeys and the dynamics of product-led and sales-assisted growth
• Experience partnering with product management, sales, and customer success teams to translate customer insights into effective strategies
• Strong communication and storytelling skills—both written and verbal
• Proven ability to lead product launches from planning through adoption
• Expertise in competitive intelligence, market segmentation, and buyer persona development
• Familiarity with PLG and sales enablement best practices
• Data-driven mindset with proficiency in leveraging analytics tools and dashboards
• Customer-Centric Storyteller: Able to connect product value to real-world customer outcomes
• Strategic & Insightful: Balance big-picture thinking with detail-oriented execution, grounded in data
• Launch-Ready Leader: Proven ability to orchestrate cross-functional product launches and post-launch adoption strategies
• Collaborative Partner: Work fluidly across teams, building strong relationships with Product, Sales, and Marketing peers
• Growth-Oriented: Continuously optimising and scaling strategies in a dynamic environment
• Mentor & Coach: Build and nurture a high-performing, empowered product marketing team
• Driven by Impact: Focused on outcomes that support customer success and business growth
• Fast-Paced & Agile: Comfortable pivoting quickly in a high-growth SaaS environment
• Brand Champion: Understand the importance of consistent, customer-centered messaging in every interaction
• Innovative Thinker: Always looking for new ways to deliver value to customers and improve internal processes

• We’re looking for a strategic, customer-obsessed Director of Product Marketing to lead and scale Pipedrive’s product marketing function
• This person will shape our go-to-market approach, define how we position Pipedrive in a competitive landscape, and ensure that customers deeply understand the value we deliver—across all segments and lifecycle stages
• Working in a high-growth SaaS environment, the Director of Product Marketing will align closely with the Product, Marketing, Sales, Partner, and Customer Success teams
• The successful candidate will champion product value internally and externally, deepen product-market fit, and drive commercial success through compelling storytelling and data-informed strategy
• Own and evolve Pipedrive’s product marketing strategy across all customer segments and lifecycle stages
• Craft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision—anchored in customer needs, competitive insights, and market trends
• Drive the go-to-market process for product and feature launches, partnering with Product, Sales Enablement, and Marketing teams
• Drive commercial impact by creating compelling enablement assets, training, and messaging that boost conversion, win rates, and deal velocity
• Champion customer and market intelligence, translating deep insights into product strategy, messaging, and content that resonate
• Define and execute plans that drive feature adoption, usage, and expansion post-launch
• Collaborate with Customer Lifecycle Marketing and Product Growth teams to align messaging across onboarding, engagement, and retention journeys
• Own competitive intelligence efforts to support differentiation and market positioning
• Build, lead, and mentor a high-performing team of product marketers
• Track key success metrics and optimize campaigns and messaging based on performance and feedback

• Based on this role's access to certain data, Pipedrive will be conducting a pre-employment background investigation in conjunction with your application for employment with our company

• Competitive salary including all the benefits you’d expect from a great employer (annual bonus system, health insurance, meal allowance, flexible benefits – you can choose whether to use the credit on parking, a public transport card, technology, etc).
• A value-driven work environment where people come first.
• A lively bunch of colleagues from over 50 different countries, with offices in Lisbon, Tallinn, Tartu, Prague, London, Dublin, New York, Florida, Riga and Berlin.
• A team serious about getting things done while not taking ourselves too seriously.
• A world-class working environment full of the usual nice perks and some more.
• Freedom to execute your ideas with a passionate and motivated team supporting you.
• Flexible working hours as long as you’re there for your team members.
• Lots of room for personal and career development, with internal and external training opportunities.

Total funding: $91.2m

Since its foundation in Estonia in 2010, Pipedrive has grown into one of the world’s leading sales CRMs, rivalling the likes of Salesforce, HubSpot, and Agile. Indeed, it’s considered by many to be the best for sales management specifically.