Content Marketing Manager, Airship
$74-83k
Mobile app experience platform
Job no longer available
Mobile app experience platform
201-500 employees
Job no longer available
$74-83k
201-500 employees
Company mission
To help brands master mobile app experiences.
Role
Who you are
- You are a strategic and experienced content writer and strategist
- You understand the importance of aligning each piece of content within a messaging framework to achieve the objectives of the piece while delivering tangible value to its intended target audience(s)
- Your approach emphasizes clarity, common language while integrating SEO principles into all content published across all of our owned digital platforms
- Additionally, you excel at maintaining a comprehensive understanding of our market, our customers, our offerings, and our unique differentiators, while effectively managing people and projects to ensure timelines and goals are met
- Exceptional communication skills, with a proven ability to work independently and collaboratively across cross-functional teams
- 6-8+ years of experience in writing and producing high-quality marketing content that aligns with goals and contributes to lead generation
- Maintain high editorial standards, ensuring content is engaging, accurate, and aligned with brand messaging
- Strong project management and organizational skills, with experience managing multiple projects simultaneously
- Familiarity with best practices for SEO and experience writing for and/or managing social media channels
- Comfortable working with Web CMS platforms
- Experience creating video and/or interactive content is a plus
- BA/BS degree required; background in Martech, mobile marketing, or SaaS software is advantageous
What the job involves
- Develop various content pieces, including blog posts, social media copy, web pages, video scripts, presentation decks, adverts, and ebooks, catering to diverse target audiences and personas within different company types based on our ICP
- Be the primary writer and executive editor for the Airship blog, overseeing a strategic editorial calendar and collaborating with internal and external experts to craft posts
- You will also repurpose existing content thoughtfully to create new posts, optimizing them for SEO
- Manage the content library on our website and internal content collaboration workspace, Confluence, conducting regular content and performance audits, and updating or retiring pieces as necessary
- Collaborate closely with other members of the marketing team to produce content, as well as with colleagues in solutions, customer success, product management, engineering, and sales, providing ghostwriting support when applicable
- Track, measure, test, and analyze content-related initiatives to continuously improve performance and effectiveness
- Possess a proficient understanding of SEO principles and the ability to optimize content for target keywords
- Provide writing and editing support to other teams, including product marketing, demand generation, solutions, sales, and customer success, as required
Our take
Mobile apps have fast proved to be both more engaging and more accessible than websites, with a seamless mobile experience having the ability to grow brand loyalty and increase repeat purchases. Despite this, businesses still struggle to develop user-friendly, optimized mobile apps; leaving many to be downloaded, flipped through, and then never opened again. Airship delivers a mobile app experience platform to enable brands to develop the best mobile apps, that customers will return to again and again.
The customer lifecycle on an app encompasses acquisition, activation, engagement and loyalty – downloading, opening, interacting with and returning to the application. Where companies are failing, says Airship, is in the last three steps, by treating their apps more like promotional channels than a destination for sales. To overcome this, Airship helps brands build exciting, tailored in-app customer experiences that reward engagement, to build loyalty and keep customers using the app into the future. Its platform is comprehensive, so all stages of the process can be viewed and controlled from a single place.
As a leader in customer engagement, Airship is positioned well to capitalize on the fast adoption of mobile applications, as companies seek to optimize customer experiences in this vital sales channel. The company has partnered with and acquired other technologies in the space and has added no-code native app editing to its platform, bolstering its own product offering to a wider market into the future.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Jun 2018
$25m
SERIES F
Apr 2016
$8.3m
SERIES E
Total funding: $100.9m
Company benefits
- Vacation: Work life balance is important; we offer generous paid time off.
- Healthcare: We offer comprehensive benefits, including great health, dental and vision coverage, to help maintain your (and your family’s) health and wellbeing.
- Parental & Family Leave: We offer paid parental leave, along with time off to care for yourself or for your family.
- Career Growth: We support employees’ professional growth: take advantage of our professional development and mentorship programs.
- Retirement: We offer educational sessions, advising and tools to help employees plan for their retirement needs.
- Additional Perks: Frequent catered meals; company events and social activities; commuter benefits; flexible work environment.
Company HQ
Pearl District, Portland, OR
Leadership
Brett Caine
(President & CEO, not founder)Former Board Member at Kareo. Previoulsy President of Citrix Online.
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