Senior Marketing Manager, Chromatic
Demand Generation
$146-162k
+ Equity
More information about location
Automated UI workflows
Open for applications
Automated UI workflows
21-100 employees
Open for applications
$146-162k
+ Equity
More information about location
21-100 employees
Company mission
To improve the UX of the internet.
Role
Who you are
- This role is for ambitious senior marketers looking to have a broad impact across a company
- 5+ years of demand gen marketing experience with a metrics-driven outcomes. Proven ability to quantify pipeline generated
- Experience marketing to developers (1+ years devtools. Open source experience a bonus.)
- Eager to innovate and test growth strategies tailored to Chromatic's positioning
- Proactive and unafraid to take action by getting involved in the hands-on execution of tasks
- Ability to instrument and debug a user acquisition funnel across marketing sites, web apps, and other web properties
- Mastery of demand gen tools and familiarity with developer-centric platforms (e.g., GitHub)
- Can balance ideal solutions with practicalities of scope and speed
- Excellent communication skills and enthusiasm for writing things down
- Experience with Hubspot Marketing Hub and Sales Hub
What the job involves
- You’ll join as the first marketer
- You’ll be responsible for driving our marketing strategy and owning top of funnel
- You’ll create campaigns that generate leads for our sales team and self-serve business respectively
- You’ll contribute by creating inspiring yet practical campaigns and resources that demonstrate Chromatic’s value to developers
- Develop marketing strategies to drive expansion for existing customers
- Own inbound marketing and conversion optimization for new customers
- Build bottoms up model for lead generation and conversion in support of net new revenue goals
- Own SEO for Chromatic.com (SaaS) and Storybook.js.org (open source)
- Create marketing campaigns and content that generate measurable interest in our product
- Quantify how much pipeline you generate (e.g., opportunities & sales outcomes)
- Be an expert on the customer journey and the conversion rates therein
- Build marketing stack and integrate with CRM
Our take
User Interfaces are set to be built exclusively by components in the future, meaning automated workflow maintenance solutions will be vital. Chromatic simplifies UI testing, maintenance, and collaboration, ultimately reducing the amount of manual work typically required for these processes, thus enabling accelerated project development and consistently refined UIs.
The company’s Chromatic software automates UI feedback, visual regression testing, and documentation workflows for the most popular open-source UI development tool, Storybook, which is used by thousands of companies worldwide (including Lyft, AirBNB, and GitHub) The company also counts the BBC, Auth0, and Shopify among its customers.
Backed by CRV, the company has focused on continued innovation of both Chromatic and Storybook, as well as expanding its presence across the UI market. The company is well set to continue on its current growth path as more companies adopt Chromatic’s system and new funding rounds boost its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
61% employee growth in 12 months
Company
Company benefits
- Work From Anywhere
- Annual Retreats
- Health Benefits for You and Yours
- Parent and Family-Friendly
- Monthly Wellness Stipend
- Home Office Setup Stipend
- Learning Stipend
- Coworking Travel Stipend
- Unlimited Vacation
- 401(k)
Company values
- Be Respectful
- Take Pride in the Work
- Invest in Each Other
- Inspire Others to Grow
- Outcome Over Ego
- Don’t Overthink It
- This is Supposed to be Fun
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Zoltan Olah
(CEO)Former Senior Product Manager at Apollo GraphQL and Director of Customer Success at Meteor Development Group. Co-Founder & former Engineer, Product & Business Development at Percolate Studio.
Tom Coleman
(CTO)Former Solutions Architect at Meteor Development Group. Co-Founder & former Development Lead at Percolate Studio.
Dominic Nguyen
(Design)Worked in Product design at Meteor Development Group. Co-Founder & former Design Lead at Percolate Studio. Co-Creator & former Lead Designer at Bindle. Founded Supernormal Studio.
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