Senior CRM Manager, Yoto
Product
£55-65k
1+ day a week in office
Interactive audio platform for kids
Posted today
Interactive audio platform for kids
101-200 employees
Posted today
£55-65k
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Senior-level CRM or lifecycle marketing experience in a B2C, consumer-facing business
- Experience using data and insights to personalise communications for specific audiences, products and lifecycle stages
- Strong multi-channel CRM expertise (Email, Push, In-App, SMS, Direct Mail)
- Hands-on experience building complex automated journeys in Braze
- A creative approach that blends best practise, beautiful brand-led visuals and excellent user experiences
- Strong customer segmentation and data-driven decision-making skills
- Confident stakeholder management and ability to translate data into commercial insight
- Ability to work through ambiguity and tackle issues in a calm, structured and pragmatic way
- Experience managing and developing high-performing teams
- Comfortable working in a fast-paced, changing environment
What the job involves
- We’re growing our fantastic CRM and Retention team at Yoto, and looking for 3 new Senior CRM Managers; if you don’t meet every single criteria we encourage you to apply and we can discuss the best fit for your experience during the interview process.
- These roles will own and optimise our multi-channel lifecycle marketing strategy, driving engagement, retention, and revenue across the customer journey. This role blends hands-on CRM execution with strategic leadership, working closely with Product, Data, Creative, and local market teams to deliver best-in-class customer experiences
- Own CRM strategy and execution across customer lifecycle from prospect nurture, activation, onboarding, retention, and reactivation
- Design and optimise automated and ad-hoc campaigns, to maximise impact from new product launches across Email, Push, In-App, SMS, and Direct Mail
- Act as the Braze expert, continuously updating knowledge of platform capabilities to understand how we can maximise opportunities for driving customer experience across touchpoints within and outside CRM
- Lead end-to-end campaign delivery: briefing, segmentation, build, QA, A/B testing, and performance analysis
- Use data and insights to optimise performance and identify growth opportunities
- Partner with Product, Data, Creative, Brand, and local market teams to improve customer experience and LTV
- Lead, coach, and develop a high-performing direct report
- Ensure all customer communications are accurate, compliant, on-brand, and delivered on time
- Work as part of a matrix team with Product, building strong relationships with the team and acting as an ambassador for marketing in the Product organisation
- Bringing a CRM marketing mindset to product development, helping teams think about positioning Product features and benefits in the customer Lifecycle
- Contributing to positioning and growing new and priority features and user journeys like Referrals, Yoto Club and Yoto Daily
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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