Head of Marketing, ScholarshipOwl

• As the Head of Marketing at ScholarshipOwl, you bring a unique blend of tech-savviness and marketplace experience to the table. You thrive in both B2C and B2B environments, leveraging AI and data-driven strategies to transform how brands connect with Gen Z. Your expertise spans digital traffic management, guerrilla marketing, and integrating branding with customer experience across diverse markets
• 10+ years of experience in marketing, including content marketing, email marketing, online marketing/advertising, and social media marketing/advertising
• 5+ years of experience marketing to Gen Z / ages 16 - 25
• Experience marketing products/services to the US market
• Bachelor’s degree - ideally with a focus on marketing, business administration, management, or similar field
• In-depth knowledge of big data analysis
• Customer-centric focus
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• Cross-cultural sensitivity

Desirable

• In this influential role, you’ll collaborate with cross-functional teams, manage marketing budgets, and spearhead initiatives that reflect our innovative approach.
• Your strategic marketing vision will strengthen our efforts in driving growth, enhancing brand visibility, and connecting with the next generation. If you have a proven track record in delivering impactful marketing strategies and are passionate about using technology to create meaningful connections, this is your chance to lead in a fast-paced and transformative environment
• As a member of our leadership team reporting directly to the CEO, you will shape and execute the company’s core marketing strategy, playing a vital role in driving growth
• Set marketing goals and objectives that will leave our competitors in awe
• Uncover hidden market opportunities and unleash your creativity to develop, implement, and manage go-to-market strategies
• Create and execute captivating marketing campaigns that will engage our target audiences
• Review and manage content marketing strategy
• Work closely with the CEO to establish key performance indicators (KPIs) for the marketing department and continuously track our marketing performance
• Keep the marketing budget in check
• Produce and present regular reports
• Lead and mentor our marketing team to ensure high performance and professional growth
• Collaborate with our sales, product research, engineering, and customer success teams to align our marketing efforts and achieve extraordinary results
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions that will maximize our impact and ROI
• Analyze our current marketing strategy and fearlessly propose improvements
• Stay up to date with the latest technology and best practices in the ever-evolving field of marketing
• Attend marketing conferences and educational programs to enhance knowledge and network