Senior Field Marketing Manager, Celonis
Public Sector
$97.9-169.1k
Salary based on Washington D.C. and may vary for other locations + Bonus/commission + Equity in the form of RSUs
More information about location
Execution management & process mining solutions
Open for applications
Execution management & process mining solutions
1001+ employees
Open for applications
$97.9-169.1k
Salary based on Washington D.C. and may vary for other locations + Bonus/commission + Equity in the form of RSUs
More information about location
1001+ employees
Company mission
Celonis' mission is to help companies reveal and fix inefficiencies they can’t see, enabling them to perform at levels they never thought possible.
Role
Who you are
- 7+ years experience in B2B Demand Generation or Field Marketing positions
- Degree in marketing, communications, business, or related field
- Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
- Experience marketing to the Public Sector preferred
- Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc
- Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Experience in Marketing Automation, Salesforce.com
- Energetic, high performer with a willingness to take initiative and be resourceful
- Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
What the job involves
- Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale
- This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector and Financial Services. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals
- Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
- Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
- Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
- Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
- Creating new programs for account-based marketing and pipeline acceleration
- Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
- Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
- Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Public Sector and Financial Services industry marketing
- Work cross-functionally to create campaigns-in-a-box for Public Sector and Financial Services specific use cases that are not covered by the global campaigns team
- Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
- Enable the Public Sector and Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs
- Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
- Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI
Our take
Celonis started out in an obscure niche which the company called process mining. Its first product was created to scan data logs for its clients and map out their processes in its entirety - inefficiencies and all. Celonis' product was in essence, to be considered a replacement for costly consultants and quants.
The company has since branched out into an even more niche area that plays on the strength of its products and proprietary technology - such as execution management solutions. Celonis' product found significant uptake across industries like supply chain, manufacturing, and business intelligence which quickly amassed it a wealth of enterprise customers and hundreds of millions of dollars in recurring revenue.
Celonis is king in its industry as it was founded just as data-heavy enterprise operations sky-rocketed. Now, the company is backed by hefty funding and impressive advisors across several industries, still seeing increased investment despite the venture capital market is experiencing a slowdown. Celonis has shown impressive foresight and innovation as a company and will continue to eat the fruits of those labour for many years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$400m
SERIES D
Jun 2021
$1bn
SERIES D
Total funding: $1.8bn
Company benefits
- Health and Wellbeing: Celonis is proud to offer competitive benefit options for you, your spouse or domestic partner, and your dependent children.
- Restricted Stock Options (RSUs): At Celonis, you’re not only a Celonaut but an owner. As a new hire, you will receive equity grants and have the opportunity to increase your equity holdings over time through annual refreshes and merit-based awards.
- Impact Days: Through Celonis’ annual Impact Days, every Celonaut has the opportunity to do something of significance that makes families, the communities we live in, our work, society, and the environment better.
- Parental Leave: Starting day one of employment, primary parents are eligible for 24 weeks of family leave for childbirth, surrogacy, and adoption, with 100% of pay and RSU vesting. Supporting parents are eligible for 12 weeks of family leave.
Company HQ
World Trade Center, New York, NY
Leadership
Alexander Rinke
(Co-CEO)Attended the Technical University of Munich and co-founded Celonis right after.
Bastian Nominacher
(Co-CEO)Bastian cofounded Celonis with Alexander and Martin in 2011 after attending the Technical University of Munich.
Martin Klenk
(CTO)Martin cofounded Celonis with Alexander and Bastian in 2011 after attending the Technical University of Munich.
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