Product Marketing Lead, Spotify
Podcast Creator Marketing
$132-188.6k
+ equity + bonus or commission
1-2 days a week in office
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$132-188.6k
+ equity + bonus or commission
1-2 days a week in office
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- At least 7+ years of product marketing or marketing experience within tech, media or social media platforms. (Strong preference for someone with creator economy experience.)
- Proven success leading complex, cross-functional initiatives at scale
- Experience driving product adoption through positioning, messaging, and go-to-market strategy
- Strong ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing
- Excellent communication and stakeholder management skills across all levels of an organization
- Highly organized, with experience managing multiple priorities across global teams
- Passion for creators, podcasts, video, and digital platforms, with a strong understanding of market and industry trends
What the job involves
- Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems
- In this role, you will lead the go-to-market (GTM) strategy for new creator products and capabilities. You'll influence product strategy through close collaboration with the R&D and Insights teams, helping build tools that empower creators to grow their audiences and build sustainable careers on Spotify
- You'll also partner with Creator Marketing, Communications, and Business teams to develop compelling product narratives and champion creator-focused initiatives across your product area
- Lead the end-to-end product marketing strategy for Spotify's core podcast and video creator capabilities, driving initiatives independently from concept through execution
- Develop and communicate holistic go-to-market strategies for the core creator product portfolio, including product positioning, messaging, narrative, and commercialization plans
- Define, track, and deliver against product adoption and growth goals, using data to measure success and optimize outcomes
- Partner with Research and Insights teams to identify new opportunities through market analysis, competitive benchmarking, and synthesis of qualitative creator feedback
- Collaborate closely with Product, Engineering, and cross-functional stakeholders to influence the product roadmap and shape the overall product and marketing strategy
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
Salary benchmarks
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