Marketing Manager, League
Website
CA$79-118.6k
Consumer experience platform for healthcare
Be an early applicant
Consumer experience platform for healthcare
201-500 employees
Be an early applicant
CA$79-118.6k
201-500 employees
Company mission
To power next-generation healthcare experiences with a platform built to enable CX transformation.
Role
Who you are
- We need someone with experience cutting through industry jargon and creating compelling brand narratives, who also has a strong analytical ability and a passion for conversions and acquisition
- The ideal candidate is data-driven, experimental and has a strong bias for action
- 3+ years of experience in digital marketing, brand marketing or product marketing (B2B preferred)
- High proficiency in using a CMS (e.g. WordPress)
- Experience with website and search traffic analytics tools (e.g., Google Analytics 4, Google Search Console, SEMRush, MOZ)
- Deep understanding of SEO best practices and content optimization techniques
- Strong statistical and analytical skills with the ability to clearly communicate results and insights
- Experience with any Business Intelligence (BI) and/or data visualization tools (e.g. Looker, Tableau) considered an asset
- Excellent communication skills (verbal and written)
- Meticulous attention to detail and ability to execute with a high degree of accuracy
- A passion for healthcare and a desire to make a difference
- Familiarity with accessibility guidelines (WCAG) is considered an asset
What the job involves
- We're looking for a full-stack marketer and storyteller to own our website – including messaging and content, creative UX/UI and ongoing conversion optimization
- Collaborate cross-functionally with internal stakeholders (sales, product marketing, and senior leadership) to break down complex product marketing information into simple, compelling narratives
- Manage all website messaging and design with the support of our in-house creative team and copywriter
- Monitor website analytics to proactively identify areas for improvement in UI//UX, SEO, and conversion rates
- Manage A/B testing strategy of website elements to optimize for conversions and user engagement
- Leverage our external SEO partner to implement and maintain SEO best practices, including keyword research, on-page optimization (title tags, meta descriptions etc), link-building, and technical SEO audits
- Manage relationship with external web development agency for technical implementation, maintenance support and bug fixes
- Manage website-related budgets and project timelines
- Regularly share reports and communicate insights to relevant teams and leadership
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Application process
- Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application
- A recruiter (not a computer) reviews all applications at League
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring
Our take
Health benefits are a top requirement for anyone seeking a new job in the US today, but classic one-size-fits-all plans are no longer regarded fit for service. League's platform - for payers, providers, consumer health businesses, and employees - connects all benefits in one HIPAA-compliant place, to enable all bodies involved with health benefits to provide better customer healthcare experiences.
League is already one of the bigger players in the employee wellness space, having capitalized on the recently accepted correlation between employee health and productivity to secure huge clients like Uber, Shopify and Unilever. The company has seen significant investment which will support the scaling of its platform-as-a-service offering, to position it as the leading digital infrastructure for an integrated health ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$95m
SERIES C
Jul 2018
$47.1m
SERIES B
Total funding: $171.1m
Company benefits
- Flexible medical and dental plans
- 401(k) and RRSP matching programs
- Health, lifestyle, learning and family spending accounts
- Employee stock option program (ESOP)
- Generous leaves (including parental and sabbatical)
- Flexible time off
Company values
- Creating a healthier future: We believe in what we do, and we are not afraid of audacious goals or big ideas. We are here to change the lives of millions.
- Aspiring to live our best lives: We encourage each other to live life to the fullest, inside and outside the office.
- Building a dream team: We believe success is a teams sport. We all contribute to the growth of our team by listening, learning, being respectful, lending a helping hand and championing diversity.
- Taking ownership: We trust you to do your job, take risks, succeed, fail and try again. Take initiative, get creative and be resourceful. We're behind you 100%.
- In it to win it, together: We have a huge mission, so bring all of your mabition, innovation, ingenuity, creativity and grit. This is not for the faint of heart.
- Invested in inclusion: We believe that every Leaguer belongs.
Company HQ
Entertainment District, Toronto, ON
Articles
Leadership
Michael Serbinis
(CEO & Founder)Founder of DocSpace and Kobo. Experience as CEO for Three Angels Capital and Board Director for Vector Insitute, among other prominent business leadership roles.
Salary benchmarks
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