Senior Performance Marketing Manager, Oyster
More information about location
Global payroll & HR platform
Job no longer available
Global payroll & HR platform
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To create a more equal world by making it possible for companies everywhere to hire people anywhere.
Role
Who you are
- 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries.
- Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn.
- Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC.
- Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders.
- Experience working in a global, distributed team environment is preferred.
- Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus.
- Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency.
- Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment
- A reliable home internet connection (or be able to get one)
- Fluent English language skills
What the job involves
- Reporting to our Director of Marketing, we are seeking a Senior Performance Marketing Manager to lead our digital acquisition strategy. This role will oversee performance marketing channels, including Google Ads, Bing Ads, affiliate networks, programmatic display, and other intent-based paid channels.
- The ideal candidate is a data-driven marketer with a strong analytical mindset, deep expertise in PPC and affiliate marketing, and a track record of optimizing campaigns to drive revenue and efficiency at scale
- Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth.
- Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives.
- Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance.
- Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments.
- Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies.
- Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI.
- Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance
Our take
A global economy demands a global workforce, but up until recently, it has been incredibly difficult for employers to hire global talent. Frustrated by costs and legal uncertainty surrounding employing individuals in other countries, many global businesses have had their talent pool dictated by the location of their offices. Oyster wants to change this.
Oyster has built a platform which gives businesses everything they need to employ and manage a globally distributed team. Covering everything from international payroll to distributing employee benefits, Oyster's software platform is created to solve the complexities of giving full-time, full-fledged employment to anyone in the world. This benefits employers, who can access the best talent regardless of location, but also employees, who can access a worldwide jobs market and find the best outlet for their abilities.
Oyster is not the first global HR-services provider in this space, and as such it will have to fight hard for market share. That being said, the market for global HR services is still in its infancy, meaning that Oyster has a really good shot at establishing itself as a key player early on. And, with more businesses moving their workforces online permanently, there is good reason to think that the demand for remote global talent could be set for a big surge. If this proves to be the case, and if Oyster can get itself a strong client base early on, it could be set for big things in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2024
$5m
LATE VC
Sep 2024
$59m
SERIES D
Total funding: $288.2m
Company benefits
- 40 days PTO inclusive of regional holidays
- Mental health support via Plumm
- Monthly ThanksBen wellbeing allowance
- Flexible and inclusive parental leave
- Laptop and $1,500 equipment stipend
Company HQ
SoMa, San Francisco, CA
Leadership
Tony Jamous
(Co-Founder & CEO)Prior to co-founding Oyster in 2019, Tony was the founder and CEO of Nexmo, the SaaS Communications platform, which was acquired by Vonage in 2016.
Jack Mardack
(Co-Founder)Previously worked in Marketing Leadership across several companies such as Vonage, Chartcube, Prezi & Mingleverse Laboratories Inc.
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