Content Lead, Scribd
Social
$104-150k
In Canada, the reasonably expected salary range is between $114,000 CAD to $128,000 CAD + Equity
E-book and audiobook subscription service
Be an early applicant
E-book and audiobook subscription service
201-500 employees
Be an early applicant
$104-150k
In Canada, the reasonably expected salary range is between $114,000 CAD to $128,000 CAD + Equity
201-500 employees
Company mission
To revolutionize the way the world reads and learns.
Role
Who you are
- 6-8 years in social content, organic channel growth, or content production, with time spent building rather than maintaining
- You've made content that did more than perform, it brought new people to a brand and changed what they thought about it. You can point to the work and tell us what moved
- You write your own concepts and scripts, and you've directed production partners against them rather than waiting for an agency to bring you an idea
- You know what's good before the numbers tell you, you can say why, and you can defend a call that isn't the safe one
- You've sourced and managed creators directly, including rates, contracting, and usage rights
- Strong editorial and writing judgment
- Proficient in Sprout Social or a comparable platform, and comfortable in native analytics
- Comfortable moving between quantitative performance data and qualitative audience signal
- Bonus: media, publishing, subscription, or creator-economy category experience
- Bonus: exposure to paid social, you should understand how paid and organic work together even if you're not buying
What the job involves
- Scribd is looking for a Social Content Lead to build our organic social channels from the ground up, starting with YouTube and LinkedIn
- This role decides what Scribd makes for organic social, builds the formats that make it repeatable, while also honing in on further driving our creator program
- It's a zero-to-one build, not the upkeep of something already running, which means the first six months are about invention: what the channel is for, what the recurring formats are, who's in front of the camera, etc
- This is a hands-on senior role
- You'll finesse the strategy and then go make the thing
- Refine what Scribd's social channels are for, who they're for, and what we make for each
- Design a slate of repeatable formats and series rather than a calendar of one-offs, and build the channel architecture to carry them
- Own the integrated content calendar across organic social channels
- Coordinate with campaign and community management so the channels are running consistently with one voice and tone
- Keep stakeholders aligned from brief to publish
- Concept and script content yourself, in detail. We have production partners, but they execute against your thinking, they don't supply it
- Develop concepts with our in-house brand design team to land the look, feel, and on-screen treatment before anything goes to production
- Brief and manage production partners through pre-production, shoot, and post, direct on set, and own the review cycle to final cut
- Know what each format costs and make the call on what needs a production partner versus what we can shoot, cut, or repurpose internally
- Source, brief, negotiate with, and manage creators, and build a roster rather than a series of one-off engagements
- Own the creator content pipeline end to end, from identifying talent through usage rights to delivery
- Develop creator-led content that runs on our channels and theirs, and know which belongs where
- Work with Legal on contracts, rights, and disclosure
- Define what good looks like per channel, retention and watch time on our channels
- Maintain dashboards in Sprout Social and native platform analytics
- Deliver a monthly read to brand leadership on what's working, what's being invested behind, and what's being cut
- Run tests on formats, content pillars, and cadence, and flag what's working proactively
Our take
The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.
While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.
Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2019
$58m
LATE VC
Jan 2015
$22m
LATE VC
Total funding: $105.9m
Company benefits
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs
Company HQ
China Basin, San Francisco, CA
Leadership
Tony Grimminck
(CEO)Joined the company in 2019 as CFO, becoming CEO in 2023. Previously co-founded International Connector, has served as Board Member and Advisor at various companies, and was CFO at Oto Analytics.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 13 more jobs at Scribd