Head of Demand Generation & Growth, Novidea
Fuelling growth for insurance distribution businesses
Be an early applicant
Fuelling growth for insurance distribution businesses
201-500 employees
Be an early applicant
201-500 employees
Company mission
To lead the insurance distribution industry into the new digital age.
Role
Who you are
- 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing
- 3+ years managing marketing teams with measurable pipeline outcomes
- Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software
- Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy
- Strong analytical capability and data-driven decision-making skills
- Experience working closely with enterprise sales organisations and revenue operations teams
- Excellent communication and stakeholder management skills
- Experience within insurance technology, financial services tech, or adjacent sectors — an advantage
- We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements
What the job involves
- We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine
- Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel
- This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations
- Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks
- Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies
- Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes
- Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales
- Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy
- Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits
- Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion
- Develop global PR and social media frameworks and ensure consistent execution across markets
- Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally
- Directly manage the Product Marketing Lead and ensure alignment across GTM functions
- Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data
Our take
The intention of insurance businesses is to aid clients in growing and buffering their companies. However, a longstanding problem within the complex world of insurance brokerage has been the growth of the insurance broker itself. Novidea offers a cloud-native insurance platform that helps companies manage the insurance distribution lifecycle across all lines of business through front and back-end data consolidation.
Novidea’s platform aims to simplify regulatory compliance actions and provide safe and secure access to data through connected devices. All of this helps onboard and automate, analyze data and generally provide an overview of the insurance company through its cloud-native platform.
2022 saw a period of expansion for Novidea, with the company hiring a new CCO and achieving several substantial rounds of funding. Its 2024 round will be used to expand its offices across its target markets of the US, UK, EMEA, and APAC regions whilst accelerating product innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Company HQ
Netanya, Center District
Leadership
Roi Agababa
(Founder & CEO)Previously VP of Development at SRL and Team Lead at Unit 8200.
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