Formerly known as Super League Triathlon, Supertri is a sporting brand that has reworked triathlons for greater audience appeal. Its short-format triathlons are designed to attract first-time racers, relay and group participants and seasoned age professionals, all with livestream video and sponsorship partners that draw in large audiences.
Supertri already owns the Chicago Triathlon, the largest of its kind in North America, alongside New York and LA editions. In 2024, it also acquired a number of preexisting races in Texas, with an eye on further expansions across other race formats.
Kirsty
Company Specialist at Welcome to the Jungle