Senior Manager of Sales Marketing, Sofar Sounds
Brand Partnerships
$75-100k
Curates live, secret performances
Open for applications
Curates live, secret performances
501-1000 employees
Open for applications
$75-100k
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You have 2 to 4 years of experience in sales marketing, integrated marketing, brand partnerships, experiential marketing, media, advertising, or a related field
- You have experience supporting RFP responses, pitch development, partnership proposals, or client-facing marketing initiatives
- You hold a Bachelor’s degree in marketing, communications, advertising, media, or a related field, or equivalent practical experience
- You are a strong storyteller with the ability to translate client objectives into compelling presentations and marketing materials
- You have experience building polished presentations and client-facing documents
- You are highly organized and able to manage multiple projects and deadlines simultaneously
- You enjoy collaborating across teams and building relationships with internal stakeholders
- You are comfortable presenting ideas internally and participating in client-facing discussions
- You understand the value of audience insights and performance data in supporting marketing recommendations
- You are curious about music, culture, and brand storytelling, and excited by the role live experiences can play in helping brands connect with audiences
- You’re encouraged to apply even if your experience doesn’t precisely match the job description
What the job involves
- Sofar’s Brand Partnerships team builds and delivers branded music programs for some of the world’s most recognized brands, including Visa, New Balance, Sony, Delta, Arc’teryx and more. As our slate of partner campaigns and inbound briefs grows, we’re looking for a Director, Sales Marketing to join the team in NYC and lead how Sofar shapes, story-tells, and pitches every opportunity that comes our way
- This is a mid-senior role designed for someone with 2-4 years of experience in sales marketing, integrated marketing, or brand partnerships marketing, likely at a media company, publisher, platform, sponsorship-led brand, or experiential agency. You’ll sit on the Brand Partnerships team, reporting into our VP of Sofar Studio, and play a key role in supporting the development of partnership narratives, pitch materials, and sales marketing initiatives
- Working closely with Sales, Content, Production and the VP of Sofar Studio, you’ll help translate client objectives into compelling presentations and proposals while ensuring projects move smoothly from brief to delivery. You’ll also contribute to the ongoing development of Sofar’s sales marketing materials and go-to-market storytelling
- Support responses to inbound briefs and RFPs from brands and agencies, helping develop narratives, presentations, and partnership recommendations
- Partner with Sales leads to build partnership concepts spanning live experiences, branded content, social, experiential, licensing, and integrated media
- Create and maintain client-facing materials including pitch decks, case studies, one-sheets, capability presentations, and proposal templates
- Coordinate inputs from cross-functional stakeholders including Sales, Creative, Production, Music, Insights, and Finance to ensure projects are delivered on time
- Help develop audience narratives, category positioning, and supporting materials used throughout the sales process
- Maintain Sofar’s library of sales and marketing assets, ensuring materials remain current and effective
- Incorporate audience insights, campaign performance data, and category trends into presentations and proposals
- Support internal brainstorming sessions and contribute ideas for partnership opportunities and client pitches
- Stay current on trends across music, culture, experiential marketing, and brand partnerships
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms. It has also helped many artists get recognised. For example, more than 40 artists who played Sofar while unsigned, or relatively unknown, have now been nominated for a Grammy.
As they expand, the company's goal is to become the de facto way emerging artists play outside of traditional venues. It is worth mentioning that Sofar has been criticised in the past for paying artists low appearance fees, but this has not stopped plenty of musicians signing up to do gigs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
Tribeca, New York, NY
Leadership
Rafe Offer
(Executive Chair & Founder)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
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