Demand Generation Manager, Adyen
More information about location
Payments platform built to grow businesses
Open for applications
Payments platform built to grow businesses
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To make payments choices easy for merchants.
Role
Who you are
- The ideal candidate is experienced in meeting revenue-based goals through 1:Few, and 1:1 account based marketing campaigns and collaborating with SDRs and Sales
- 3-5 years of experience in a demand generation role focused on driving the acquisition of net new customers. B2B marketing experience is a requirement
- Strong background in email marketing and ABM tools. Knowledge of Marketo is a plus
- Proven experience delivering creative and successful marketing campaigns to targeted audiences
- Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with Looker is a plus
- Balance between strategic & hands-on: From developing a strategy to execution and optimization
- You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities
- Fluent spoken and written English is a requirement
- Ability to travel domestically and internationally 20%+
- Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What the job involves
- Adyen is looking for a data-driven, proactive and collaborative demand generation manager who has extensive experience in account based marketing (ABM). This role will work from our London office and report directly to the Head of Marketing UK
- The demand generation role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing
- In this role, you’ll be responsible for planning, setting up and optimizing targeted account based marketing campaigns across owned and paid channels
- This is a matrixed role collaborating across the UK/I and Global Marketing teams to generate sales accepted opportunities
- Plan, set-up and optimize 1:few and 1:1 account based marketing campaigns
- Identify target accounts together with with SDR and Sales and build and segment lists based on market priorities
- Map, plan and create compelling messages and creative against the prioritized accounts
- Collaborate closely with the digital marketing manager to create effective media strategies to reach the accounts
- Build and run email programs and direct marketing efforts in the UK/I
- Plan, build and optimize landing pages to drive sales accepted opportunities
- Work closely with the global acquisition marketing team to implement and drive strategies to generate sales accepted opportunities
- Leverage analytics tools to determine effectiveness of campaigns across all touch points
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Salary benchmarks
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7 billion, it raised over €1 billion and its share price popped on the first day, resulting in a valuation of €14 billion. And its valuation has continued to climb in the years since.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping interested businesses to choose and then implement online payments - without the usual hoops to step through. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$58.2m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $326.8m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
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