Customer Marketing Manager, Adyen
Payments platform built to grow businesses
Be an early applicant
Payments platform built to grow businesses
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make payments choices easy for merchants.
Role
Who you are
- The ideal candidate is experienced in meeting The ideal candidate has a proven track record of driving account longevity and revenue growth through targeted ABM strategies and creates strong partnerships with account management
- 3-5 years of experience in a customer marketing or account-based marketing role focused on existing customer growth, retention, and upsell. B2B marketing experience is a requirement
- Strong background in email marketing and community building
- Knowledge of Marketo, Looker, and CRM tools (e.g. Salesforce) is a plus
- Proven experience delivering hyper-personalized, creative, and successful marketing campaigns to targeted audiences, including C-level executives
- Data-driven, analytical mindset and obsessive about building strong relationships. Experience in tracking account engagements, realized margin growth, and influenced opportunities
- Balance between strategic & hands-on: From developing a tailored account strategy to the execution of premium events and campaigns
- You are a self-starting and self-motivated contributor with the ability to multitask, navigate complex enterprise account structures, and build a real partnership with Account Managers
- Fluent spoken and written English is a requirement
- Ability to travel domestically and internationally 20%+
- Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications
- Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What the job involves
- Adyen is looking for a data-driven, proactive, and collaborative Customer Marketing Manager
- This role will work from our London office and report directly to the Head of Marketing UK
- The customer marketing role is focused on defining campaigns and programs that build relationships and drive revenue growth from existing customers
- In this role, you’ll be responsible for working closely with Account Managers (AMs) to define and execute a tailored, 1:1 and 1:few Account Based Marketing (ABM) plan for enterprise customers
- This is a matrixed role collaborating across the local/regional teams, Global Marketing, Product, and Commercial teams to support existing customer growth
- Plan, set up, and execute a localised ABM approach targeting a dedicated list of existing accounts in your market
- Identify target account objectives together with Account Managers and define goals
- Map, plan, and create targeted campaigns featuring hyper-personalised outreach and account plans to drive enhanced customer relationships, generate and influence opportunities for specific product upsells and market expansion
- Work with local events and digital marketing teams to execute high-touch premium in-person events to create community and relationship-building initiatives to build loyalty and remain top of mind for stakeholders
- Collaborate closely with the central Integrated Marketing team to locally amplify automated flows, product adoption campaigns, and cross-sell/up-sell logic
- Build and support localised community-building initiatives and peer-to-peer networking
- Leverage analytics tools to track leading metrics
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Salary benchmarks
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7 billion, it raised over €1 billion and its share price popped on the first day, resulting in a valuation of €14 billion. And its valuation has continued to climb in the years since.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping interested businesses to choose and then implement online payments - without the usual hoops to step through. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$58.6m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $327.3m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
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