Senior Growth Creative Strategy and Operations Manager, Ruggable
$105-135k
+ Annual bonus percentage that varies based on level of role
More information about location
3 days a week in office (Gardena, CA)
Washable rugs
Be an early applicant
Washable rugs
201-500 employees
Be an early applicant
$105-135k
+ Annual bonus percentage that varies based on level of role
More information about location
3 days a week in office (Gardena, CA)
201-500 employees
Company mission
Ruggable's mission is to help improve the lives of people and pets in need, while also working towards more responsible business practices.
Role
Who you are
- We’re seeking a dynamic, creative thinker with a strategic mindset and a hands-on approach to join our team as a Growth Creative & Operations Manager
- 7+ years in growth creative strategy, ideally in DTC e-commerce, with a proven record of driving performance through creative
- Strong analytical skills and understanding of performance marketing KPIs
- Experience leveraging creative analytics tools and conducting creative analysis
- Deep expertise in paid social (specifically Meta, TikTok, Pinterest & YouTube) and passion for understanding emerging social trends
- Excellent project management skills, capable of handling multiple initiatives and delivering results
- Proven ability to collaborate across teams like performance marketing, creative and influencer to guide and improve performance across channels
- Exceptional communication skills and experience briefing teams
Desirable
- Experience in the home industry
- Experience working managing a large magnitude of campaigns (100+ a month)
- Experience leveraging creative analytics tools like Motion or AI tools for creative iteration
What the job involves
- In this role, you’ll lead the development of compelling new ad concepts while also overseeing the operational side of ad production, ensuring seamless execution across campaigns. This is a unique opportunity to blend creative vision with operational expertise to drive impactful results
- Leverage data-driven insights to shape and optimize creative strategies for performance ads (Meta, Google, TikTok, Pinterest, etc)
- Lead the development and testing of creative concepts to drive results
- Manage performance creative agency relationships, overseeing creative strategy and execution
- Collaborate with paid media managers, creative and production teams to create high-impact, social-first assets that perform
- Facilitate brainstorms, define creative needs, and streamline processes to maximize output
- Establish and maintain processes for evaluating performance, testing, and optimizing creative
- Centralize feedback and reporting for launches, evergreen content, and promotions
- Define KPIs and testing guardrails to ensure consistent creative performance measurement
- Coordinate timelines, milestones, and deliverables with Growth, Creative, and Integrated Marketing teams
- Develop tailored briefing processes by channel and align cross-functional strategies
- Share social media ad trends and insights to inform creative development and optimization
Our take
Whilst rugs are a staple of interior design and home energy efficiency, they have historically proven a tough solution for people with kids, pets, or messy lifestyles. So Ruggable’s washable, spill-proof rug solution would have come as a welcome innovation when the company launched just over a decade ago. The product consists of a heavier duty base, and a decorative ‘rug layer’ on top, and Ruggable has been consistently expanding the design range of this product ever since.
One obstacle Ruggable will face is that washable materials have developed enough in the decade since Ruggable was founded to allow competitors to gather speed with simpler products. Brands including home design giant Dunelm, for example, offer rugs that are fully washable, without having to separate out the pieces.
Where Ruggable is certainly strong is branding. The company has done well to get products trending, with a successful focus on bloggers and major news outlets. Excellent reviews and superior product exposure are strong keys to success, especially in a period where DTC sales are king.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Strong Company Culture
- Career Growth Opportunities
- Employee Discount
- Competitive Health Benefits
Company values
- One Team One Dream: We are in this together. No task is too small, no favor out of scope. We support each other in our quest to champion our customers
- Be Fierce: We are fearless in exploring questions and finding solutions. We are unafraid to challenge the status quo
- Be Appreciative: We care about our team, our community, and our world. We embrace different perspectives to make the best decisions
- Embrace the Journey: We don’t let failures stop us. We learn from our mistakes and try again. We know success is built from iteration
- Take Ownership: We value and reward results. Every voice is heard, everyone preserves our values
- Attitude is Everything: We stay positive even when the path forward is unclear. We believe in our mission and trust the process
Company HQ
Carson, CA
Articles
Leadership
Jeneva Bell
(Founder)Previously earned a degree in science and finance from Arizona State.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Ruggable