Director of Go-to-Market Business Systems, Unanet

• This player-coach leadership role is a key opportunity for an experienced professional with a strong background in managing go-to-market systems and processes
• The ideal candidate will bring a strategic mindset, exceptional leadership, and technical expertise to optimize and align our GTM systems
• Additionally, they should have a proven ability to translate business requirements into scalable, efficient technical solutions that support our growth and operational needs
• This role requires a strong technical background and the ability to balance hands-on expertise with effective team leadership
• 7+ years in GTM systems management and architecture
• 5+ years leading and mentoring teams, with SaaS experience
• Advanced expertise in Salesforce and Salesforce CPQ, with required certifications (e.g., Administrator, Advanced Administrator, Developer, Architect)
• Proven track record in Salesforce administration, development, and implementation (5+ years)
• Skilled in Agile methodologies and tools (e.g., Scrum, JIRA preferred)
• Hands-on experience with Salesforce customization and Enterprise SaaS solutions
• Expertise in Go-to-Market processes and aligning technology solutions effectively
• Proficient in Salesforce Experience Cloud, Conga, and sales/marketing tools (e.g., Salesloft, LeanData, ZoomInfo, LinkedIn Sales Navigator)
• Strong project and stakeholder management skills, with the ability to multitask and ensure attention to detail
• Excellent communication for handling cross-departmental projects
• Advanced Excel and data analysis capabilities

Desirable

• Our rapidly growing Business Operations team is seeking a Director of GTM Business Systems
• Own the delivery of technology improvements for Unanet’s GTM systems
• Partner with leaders in Marketing, Sales, Finance and Product to ensure a dependable and integrated Go-to-Market technology backbone
• Lead the GTM Systems team, setting standards for quality and velocity
• Drive technical solutions aligning with best practices and architecture solutions
• Develop applications using best-of-breed design patterns
• Manage Salesforce.com (SFDC) best practices and a fully controlled change management process
• Manage the full application lifecycle: Requirements Gathering, Architecture, Development, User Acceptance, Roll Out, and Support
• Manage data governance processes and adherence of guidelines between internal business units and systems
• Maintain excellent technical documentation and team processes in our Business Operations confluence space for end user and technical documentation
• Manage our Sprint Cycles leveraging Jira
• Manage and mentor a team of three (3) GTM systems professionals, developing their skills and capabilities to drive system and business success
• Collaborate closely with cross-functional teams to align GTM processes to our systems, create and execute unified workflows and automations, and drive effective data sharing and visibility
• Be a champion for process and data integrity, ensuring best practices and governance protocols are adhered to across all GTM systems
• Oversee the successful execution of systems projects, including project planning, timeline management, stakeholder communication, sprint management and post release hyper care
• Leverage analytics and insights to continuously improve GTM systems, making data-driven recommendations for future enhancements
• Take full ownership of the architecture, configuration, customization, and maintenance of GTM platforms, including Salesforce, LeanData, Sales Navigator, ZoomInfo, Salesloft and Boomi ensuring seamless integration and scalability
• Design and implement scalable automation, workflows, and data models that align with business needs, leveraging Apex, Flow, and third-party integrations to optimize processes
• Serve as the primary technical leader for complex system challenges, conducting deep root-cause analysis, performance tuning, and implementing robust, scalable solutions
• Act as a bridge between business and technology, translating business requirements into technical specifications, defining system architecture, and driving end-to-end implementation
• Develop and enforce best practices in system design, data governance, and security to ensure long-term stability and compliance
• Lead by example with a hands-on approach to system troubleshooting, API integrations, and workflow development while mentoring and upskilling team members
• Own and manage the Salesforce Consulting Partner relationship, ensuring strategic alignment, roadmap execution, and continuous optimization of GTM systems
• First 30 Days: Build relationships with your team and key stakeholders across GTM, IT, and Finance
• Assess internal processes, operational frameworks, and system architecture
• Start to evaluate how Revenue teams use Salesforce and other GTM tools
• By the end of 30 days, take full ownership of team management, setting priorities and aligning initiatives
• First 60 Days: Deep dive with your team into Salesforce architecture and GTM tech stack
• Review existing priorities in our roadmap and collaborate with cross-functional teams to address challenges
• Gain a strong understanding of the quote-to-cash process and begin to take ownership of road-mapped priorities
• First 90 Days: Own the management of all system enhancements, strategic projects, and change management related to our GTM systems
• Lead team performance and mentorship while driving operational efficiency
• Implement scalable solutions and drive initiatives related to our GTM strategy and revenue operations