Head of Marketing, Ocuco
Optical software solutions for 21st century eyecare
Be an early applicant
Optical software solutions for 21st century eyecare
201-500 employees
Be an early applicant
201-500 employees
Company mission
To harness cutting-edge technology to build the digital framework for the future of eyecare.
Role
Who you are
- The ideal candidate will bring a strong combination of strategic vision, hands-on marketing expertise, and outstanding interpersonal skills, with the ability to build strong relationships both internally and with clients
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or equivalent advanced degree is preferred
- 10+ years of experience in marketing, with at least 3 years focused on lead generation, preferably in a SaaS environment
- Demonstrated success in nurturing, managing, and growing marketing talent
- Proven experience in launching major products globally and driving growth through online and in-person strategies
- Ability to leverage industry events for brand building and lead generation
- Outstanding communication, leadership, and people skills
- Ability to build strong, trust-based relationships across all levels of the organisation and with clients
- People-Oriented: A natural "people person" who connects easily, inspires trust, and fosters a positive, inclusive, and supportive work environment
- Motivated and Outcomes-Focused: Brings energy and commitment to achieving growth targets while supporting the wider success of the organisation
- Analytical & Data-Informed: Uses data and analytics to inform decisions and continuously optimise marketing strategy
What the job involves
- Ocuco is excited to offer an exceptional opportunity for a proactive, personable, and outcomes-focused Head of Marketing to lead our Product Marketing and Client Digital Marketing teams
- This role will be pivotal in contributing to the success of major international product launches, including the growth of our flagship product, Acuitas 3, through both digital channels and in-person initiatives
- Experience in niche B2B SaaS marketing is highly desired and will be a distinct advantage
- Lead, mentor, and inspire a cross-functional marketing team, split between product & brand marketing and client digital marketing
- Be a personable and approachable leader, building trust and rapport within the team to foster a collaborative, motivated, and high-performing marketing culture
- Empower direct reports to achieve marketing goals, ensuring each team member has the support, guidance, and development opportunities to succeed
- Develop and execute a comprehensive marketing strategy promoting Ocuco’s products and company brand in alignment with overall business objectives
- Drive brand positioning and messaging, ensuring consistent communication across all channels
- Lead Acuitas 3 growth strategy, creating online and in-person initiatives to increase awareness, interest, and adoption across target markets
- Craft and implement effective digital lead generation strategies, using customer insights and data-driven marketing tactics
- Leverage industry events to increase brand visibility and generate qualified leads, supporting the sales team for success in critical markets
- Lead major international product launches for Acuitas 3, developing launch plans and aligning strategies with global business objectives
- Collaborate with Sales and CRO to ensure lead quality, conversion rate optimisation, and consistent pipeline growth, maximising campaign and lead tracking insights
- Oversee the Client Digital Marketing team to ensure high-quality service delivery, with a focus on client satisfaction, retention and growth
- Develop strategies and products to enhance client acquisition
- Build and maintain strong client relationships, embodying a client-centric approach that translates their needs into effective marketing initiatives
- Collaborate closely with the CEO, CRO, Sales, Product and Operations teams to ensure cohesive marketing activity planning and execution
- Provide insights and recommendations to the executive management team based on competitive analysis, event feedback, and performance metrics
- Represent the customer’s voice, promoting a client-centric approach to marketing that resonates internally and externally
Our take
Healthcare management software is projected to grow to a value of over $25B by 2030, providing ample opportunity for success in the sector. Ocuco operates in this lucrative space, having cornered the market for eyecare software through products including "Acuitas" and "Innovations".
Acuitas is software designed for independent opticians and chain stores, providing a streamlining process for patient care management, and omnichannel sales and marketing tools. Innovations is a Lab Management System designed to optimise processes in lens manufacturing, calculations and inventory for glasses production.
Together, these two products serve thousands of global sites and labs - showcasing Ocuco's success in the sector. Founded in 1993, the company has evidently kept up with technological innovations, and continues to develop well in the face of an accelerating healthcare management system industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$69.4m
GROWTH EQUITY VC
Total funding: $69.4m
Company HQ
Ballycoolen, Dublin, Ireland
Leadership
Leo Mac Canna
(Founder & CEO)Previously worked as an Analyst at Credit Suisse and Ricoh Company Ltd.
David Lewis
(CTO)Prior to Ocuco, David worked for Siemens, designing and architecting solutions for government departments and large financial institutions. He has also been a relational database consultant and administrator on Oracle, SQL Server, MS Access, Informix and Siemens Nixdor's proprietary systems.
Dermot Walsh
(CRO)Dermot joined Ocuco in 2005 as a VP of Sales, and movesdi nto the role of CRO in 2021.
Iarfhlaith Kelly
(CTO)Prior to joining Ocuco in 2024, Iarfhlaith was the CTO at Retail inMotion and Matchbook betting Exchange. He also co-founded Kitman Labs where he served as the CEO for 3 years and debs.ie where he served as the CTO for 2 years.
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