Digital Advertising Manager, Restaurant365
$78-118k
+ Equity Option Grant
Restaurant management software
Be an early applicant
Restaurant management software
1001+ employees
Be an early applicant
$78-118k
+ Equity Option Grant
1001+ employees
Company mission
To help restaurants increase sales control food costs, and optimize labor.
Role
Who you are
- 5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment
- Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube
- Proven ability to manage large-scale media budgets with performance accountability
- Excellent analytical skills with experience in campaign reporting and ROI analysis
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Strong communication and collaboration skills
- Self-starter who thrives in a fast-paced, results-oriented environment
- Experience with ABM platforms (e.g., 6sense, Demandbase)
- Experience working with external agencies or media vendors
- Familiarity with Domo or similar BI tools
- Experience in restaurant tech or a similar B2B vertical
What the job involves
- The Digital Advertising Manager is responsible for leading the strategy, execution, and optimization of Restaurant365’s paid media and digital advertising initiatives across all key channels
- In this role, the Manager will drive full-funnel performance marketing efforts—from demand creation to conversion optimization—and play a key part in shaping the go-to-market strategy across segments
- This position represents an elevation in scope from tactical campaign execution to end-to-end ownership, cross-functional leadership, and measurable revenue contribution
- This role serves as the hands-on lead for all paid advertising efforts and is designed for high-impact individual contribution with strategic ownership
- Over time, the role may evolve into a player-coach function as the paid media team expands
- This role will lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others
- Align channel strategies with broader demand generation goals to maximize pipeline and ROI
- Manage the end-to-end media calendar and ensure timely execution of campaigns
- Serve as the primary point of contact for Restaurant365’s paid media agency
- Own the paid media budget, including allocation, pacing, forecasting, and reconciliation
- Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets
- Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI)
- Work closely with Marketing Operations to ensure accurate tracking and attribution
- Test, learn, and iterate to continuously improve campaign results
- Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments
- Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting
- Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging
- Partner with the SEO and Content teams on landing page testing and conversion rate optimization
- Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations
- Identify opportunities to evolve the digital marketing tech stack and workflows
- Other duties as assigned
Our take
Restaurant management can be rather outdated, often relying on spreadsheets and physical receipts. Restaurant365 develops all-in-one management software solutions for the restaurant industry, encompassing accounting, analytics, staff, and inventory management within its toolkit.
Restaurant365’s customer base isn’t just restaurants though, it’s software attracts accounting firms that work with restaurants as well as small eateries and large franchises. It’s expansive customer base is reflected in the amount of funding that it has received since its founding in 2011, now making it a verified Unicorn.
Restaurant365’s most recent round of funding came in 2024, and its $175 million will be invested into further enhancing its product. The company's success is unprecedented, as most would bet that restaurant industries post-pandemic would struggle to get back on their feet. Restaurant365 defied expectations though, and actually turned out to be the company that COVID-hit restaurants relied on to keep their heads above water. This goes some way to explain the success of Restaurant365, which is a proven aid for the ailing dining industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
118% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2024
$175m
GROWTH EQUITY VC
May 2023
$135m
LATE VC
Total funding: $437.5m
Company benefits
- Fully Covered Health Insurance: R365 provides comprehensive medical, dental, and vision coverage—100% paid for full-time employees.
- Flexible Time Off: Recharge when you need, so you can stay energized and focused.
- 401k with employer math.
- Stock options to purchase equity.
- Health Savings and Flexible Spending Accounts.
- Employee discount programs to lifestyle vendors and servcies.
- Annual learning and development reimbursement.
- Access to LinkedIn Learning.
- Employee recognition and TIP program.
- Fertility guidance and support.
- Online legal solutions.
- Paid parental leave.
- Disability insurance.
- Pet and life insurance.
- Wellness programs.
- Health concierge and support.
- Meditation and mindfulness courses.
- Gym discounts and virtual fitness classes.
Company HQ
East Irvine, Irvine, CA
Leadership
Tony Smith
(Co-Founder & CEO)Previously on the Board of Directors at Dynamic Methods. Before that, they were a Director of Services there.
Morgan Harris
(Co-Founder & Chief Customer Advocate)Previously Partner and Co-Founder at Dynamic Methods, Account Executive/Senior Consultant at Foreshock and Auditor at PriceWaterhouseCoopers.
John Moody
(Co-Founder, Chief Strategist & Board Member)Previously CRM Managing Partner and Board Member at Dynamic Methods.
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